Marketing Manager

Job Description

Combined Insurance, a Chubb Company, is seeking a Marketing Manager to join our fast-paced, high energy, growing company. We are proud of our tradition of success in the insurance industry of over 100 years. Come join our team of hard-working, talented professionals!

JOB Summary

The Marketing Manager works in collaboration with marketing and sales to help plan and execute B2B marketing campaigns and initiatives that support the growth and success of Combined Insurance and Chubb Workplace Benefits group sales.

Responsibilities

The Marketing Manager will assist in developing marketing campaigns, collateral and positioning to support lead generation, nurturing and conversion, while increasing visibility for Combined and Chubb Workplace Benefits in the group space with employers, brokers and influencers.

The ideal candidate is a strategic and tactical marketer with hands-on experience in designing, activating, and optimizing customer-centric marketing campaigns and collateral that enable Sales to initiate and strengthen customer relationships.

The Marketing Manager will build strong relationships with internal and external partners to help ensure all campaigns and initiatives are aligned with business and broader marketing objectives, and that they are grounded in a test-learn-refine approach. This individual should also have experience leveraging data to analyze and report on marketing effectiveness. The Marketing Manager will report to Combined’s AVP of Group Marketing and Business Development

Competencies

• Plan and execute B2B multi-channel marketing campaigns targeting business leaders, brokers and influencers, in effort to generate new business leads and opportunities.
• Create engaging, valuable content that demonstrates expertise and leadership, drives awareness, generates leads, that can be used for customer engagement.
• Work with agency partners to support high-quality campaign development and activation, keeping pace with best-practices and new approaches.
• Develop group messaging and positioning that attracts, engages and helps to solidify new business sales and opportunities, including on the Web, social media, email, and sales collateral and presentations.
• Foster engagement and partnership across internal stakeholders and collaborators, including sales, training, underwriting, product and legal teams.
• Track marketing campaign effectiveness and uses data to inform and guide new/evolving tactics that result in effective lead generation and/or customer retention.

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Skills

• Excellent written and verbal communication skills to develop effective marketing communications for target audience.
• Experience in developing and executing marketing campaigns for a complex industry, ideally in the group/B2B marketing and sales environments.
• Ability to multi-task in order to handle a number of projects at once, while remaining flexible to changing business requirements and priorities.
• Experience in content marketing, digital marketing and social media channels to reach and engage business decision-makers and/or brokers, including analytics.
• Adept at collaborating with multiple stakeholders and partners on projects, including external agencies.
• Works with urgency in fast-paced sales-driven environment; Strong project management skills to ensure timely delivery and to meet business and sales needs and expectations.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) with a good sense for presentation, layout, and design.
• Strong knowledge of insurance terminology
• Strong analytical and problem-solving skills
• Experience working with field sales and business partners
• Responsive and customer-focused
• Ability to negotiate and resolve conflicts
• Strong attention to detail and organization skills
• Ability to communicate verbally and in writing
• Proficient computer skills using various software packages
• Ability to work in a fast-paced, high-volume environment
• Strong relationship building skills
  
  

Education And Experience

• Bachelor’s degree required; preferred degree in marketing, communications or related major.
• 5-8 years of solid experience in marketing.
• Experience in Business-to-Business (B2B), influencer and/or broker marketing environments.
• Insurance and/or employee benefits experience a plus.
  
  

Our Benefits

As a Chubb corporate employee, you have access to one of the most comprehensive benefit plans in the business, designed to meet your needs and help you reach your financial goals. Chubb is committed to supporting its employees with a comprehensive compensation package that is appropriate in the market where they work. Below are several of the many benefits we offer our employees:

• Health insurance
• Dental insurance
• Tuition reimbursement
• A company-match 401(k) plan
• Disability insurance
• Life insurance
• Employee referral bonuses
  
  

About Combined Insurance

Combined Insurance Company of America is a Chubb company and a leading provider of supplemental accident, health, disability, and life insurance products in North America. Headquartered in Chicago, and celebrating 100 years in business, we are committed to making the world of supplemental insurance easy to access and understand. The company has an A+ rating by the Better Business Bureau and an A + (Superior) financial strength rating by A.M. Best. We are ranked by VIQTORY as the number one Military Friendly® Employer in 2022 (over $1 billion revenue category), marking Combined's eleventh consecutive year on the Top 10 list.

About Chubb

Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 31,000 people worldwide.

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About Us

Chubb is the world’s largest publicly traded property and casualty insurer. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.

At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.