Director, Product Marketing – Webex Contact Center
Who We Are
At Webex by Cisco, we are laser-focused on capturing the $17B cloud contact center market opportunity and are growing a world-class team to help us get there.
Webex Contact Center is a “big bet” product for Cisco, and this is a unique opportunity for a seasoned product marketing director to have a big impact at a Fortune 100 company and further accelerate our continued rapid category market share growth.
As part of our customer experience solution offering in our market-leading collaboration portfolio, Webex Contact Center provides the capability to connect and personalize every interaction a customer has with a business – from proactive digital communications, to self-service, to human engagement – all with our AI-powered, customer-trusted platform.
This is a high-impact, player/coach, results-oriented role in the Webex Marketing organization, where you will work collaboratively with Product Management, Sales, Go-To-Market, and cross-functional Marketing teams in support of our business goals for Webex Contact Center.
This position is eligible to be fully remote if desired.
What You’ll Do
You will be an instrumental and influential leader who spearheads initiatives such as development and communication of crisp and compelling always-on product and solution messaging and positioning, amplification of ongoing product innovations through launches and event presentations, creation of buyer journey messaging and supporting content, development of tools for sales and partner enablement, and strategic efforts with analysts. In this role you will:
Develop and maintain a deep understanding of market dynamics, customer insights, competitive landscape, and go-to-market strategies in target markets and target audiences to inform messaging and marketing strategies.
Be a subject matter expert who develops strategic marketing plans, differentiated value propositions, use cases, product positioning and customer-focused messaging and content assets that aligns with their key buyer, influencer, and stakeholder priorities and where they are in their buying journey.
Bring clarity and conciseness to product communications, ensuring messages are clear, straightforward, and focused on describing the value delivered across sales materials, website copy, campaign assets, and other relevant channels.
Create momentum and consistent market narrative with a defined external product messaging cadence. Create materials and narrative to enable sales and partners to communicate product and feature momentum and directions.
Work with integrated marketing, content, and demand generation teams to develop content and assets to support campaigns aligned to key priorities and sales plays.
Provide messaging and positioning and serve as product and business strategy and industry SME to support cross-functional content.
Collaborate with the analyst relations team on key reports and develop meaningful relationships and communications with key industry analysts.
Minimum Requirements
10-15 years of product marketing experience
Bachelor’s degree in marketing, business, or relevant field.
B2B SaaS / software career experience and direct experience in customer experience / contact center software or a closely adjacent product is required for consideration.
You want to bring Apple-level product marketing to B2B - from storytelling to the simplicity of messaging and design.
Executive presence and leadership maturity to engage and communicate consistently with executives and key decision makers across the company with relevant insights and situational judgment to enable positive and productive outcomes.
Why Cisco
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!
Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco
