Regional Marketing Manager

Key Responsibilities:

• Implement omni-channel marketing campaigns across all consumer touch points including but not limited to: Digital, Social, PR/Comms, Events.
• Collaborate with Brand Marketing organizations on campaign strategy, KPI’s and budget tracking. Optimize campaigns on the fly to maximize ROI/KPI attainment and manage to budget.
• Own relationship with Masimo Consumer digital marketing agencies. Manage annual program and briefing/execution of digital campaigns for multiple brands.
• With the support of a Traffic Coordinator, ensure on-time and on-target execution of digital marketing campaigns.
• With the support of a PR/Comms manager, oversee agency relationships for PR/Comms and Events in the Americas region.
• Support proper execution of Marketing and Communications strategy for new product introductions (NPI’s) including announcement and reviews strategy.
• Lead the annual budgeting process for Consumer Marketing, PR and Comms in the Americas.
• Lead execution of PR/Comms strategies in the Americas to drive product sales, reach existing and new markets.
• Develop and lead consumer events strategy in the region including pop-up executions, influencer outreach and product launch events.

Qualifications:

• Bachelor’s degree or higher (area of study in Business Management preferred)
• Minimum five years’ pertinent work experience in marketing activity management for consumer products.
• Track record of excellence in executing and optimizing digital/social marketing campaigns.
• Prior experience developing and executing consumer/influencer facing events such as product launch events, influencer engagements and pop-ups.
• Prior public relations and communications experience including product announcements, product seeding and influencer/media engagement.
• Prior people management experience leading both direct reports and contract/agency teams.
• Extremely strong written and oral communication skills. Demonstrated track record of success in communicating complex concepts to a broad range of stakeholders.
• Strong organizational and project management skills. Demonstrated track record of being able to manage and prioritize multiple projects for completion based on business need and deadlines. Ability to work proactively to ensure that deadlines and milestones are met.
• Strong analytical skills. Can create custom reporting to support the business.
• Prior experience with the Consumer Electronics industry a plus.
• Languages: English

Compensation: The anticipated range for this position is $125,000 - $150,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.

About Us

Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called Sound United) and Masimo's expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations.

One of the world’s largest portfolio audio companies, Masimo Consumer Audio is home to eight legendary audio brands: Bowers & Wilkins®, Denon®, Polk Audio®, Marantz®, Definitive Technology®, Classé®, and Boston Acoustics®. Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life.

With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audio improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.

To learn more about Masimo Consumer Audio and its brands, visit www.masimo.com.

Why Masimo Consumer: We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Masimo Consumer has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan, China, and other parts of Asia.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join. We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience. You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success. Our growing portfolio of premium audio and video products and the new consumer health line delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Masimo Consumer.

Excellent compensation, benefits and work environment. In addition to a competitive salary, attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join MASIMO CONSUMER and let’s build an even greater company together!

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Carlsbad, United States