Global Marketing Specialist

Do you thrive in a fast-paced environment?

Do you have a passion for the ever-evolving digital landscape?

Do you enjoy managing a brand’s digital presence from start to finish?

Yogi (East West Tea Company) is searching for an experienced Marketing Specialist to support our leading wellness tea brands in North America, Choice Organics and Yogi Tea. We’re looking for a digital native who is passionate about wellness trends to develop and curate creative digital content and help nurture our online community.

Role Summary

The Global Marketing Specialist will be creative, passionate and curious, as well as a strong communicator. This omni-channel marketer will develop and implement highly engaging content, build and nurture a loyal online community, and spark activation via consumer promotions. Collaborating cross-functionally with both internal and external partners, they will report to the Global Senior Marketing Manager to deliver on our brand’s marketing strategy.

WHO WE ARE:

We are the well-being company that exists to inspire and enhance everyday life through trust and good will. Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We are intentional in everything we do. We are present and aware of how we show up in the world. We honor people and our communities. We are authentic and transparent with each brand. We are committed to sustaining our planet. We build trust and goodwill with each individual interaction.

OUR INVESTMENT IN YOU:

• We offer competitive compensation, (add salary if appropriate), including a generous annual bonus.
• We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often! Who doesn’t love a surprise?
• This is a remote role – ideally an Oregon resident to allow opportunity to connect in person.
• As a certified B Corp, we’re a company that lives our values every day.
• We work in a LEED certified facility which prioritizes the planet in our daily operations and optimizes our employee experience while at work.
• We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
• Our Nourish Market provides employees subsidized healthy lunch and snack options.
• We commit to our purpose in every aspect of our culture.
• We have employees that are committed to “Doing Good” in our community and around the world.
• We are a growing company with products that customers love.
• We believe in investing in you and your growth and development.

WHAT YOU’LL OWN:

Content Creation and Partnerships 40% of time

• Coordinates social media editorial calendar, planning content for the North American brands’ organic social media channels, including Meta (in-feed, Reels and Stories), TikTok and Pinterest
• Works cross-functionally to coordinate all efforts with the Global Content & Creative team, Marketing Content Lead, Marketing Influencer Lead and lead agency as needed
• Writes captions and creates content ad-hoc using Canva, Photoshop or another tool as needed
• Manages branded social media giveaways, including partnership outreach, content planning and prize facilitation
• Lead support for the Brand Ambassador Program
• Coordinates with Paid Media Lead on boosted post strategy
• Oversees and manages internal DAM, along with Global Content Specialist

Online Presence Ownership 35% of time

• Executes content scheduling and publishing across all channels, including TikTok, Instagram, Snapchat, Reddit, Facebook, Twitter, and Pinterest
• Owns UGC strategy, engaging with users and repurposing content in-feed and within Stories
• Manages online community, engaging customers in both reactive and proactive conversations (excluding customer service inquiries)
  • Coordinates with Consumer Relations Specialist to send out samples and product
  • Provides backup support for the Consumer Relations Specialist as necessary

Strategy and Business Management 15% of time

• Manages the marketing budget in conjunction with the Senior Manager and team
• Passionate about the latest wellness and digital marketing trends and proactively makes recommendations to support Yogi’s leadership in the digital space
• Supports Senior Manager and team with the annual media, social, and content strategy development

Reporting and Analytics 10% of time

• Tracks and measure KPIs to determine effectiveness of content marketing strategy and community growth
• Identifies actionable consumer insights and provides recommendations to optimize brand marketing efforts
• Along with Content Lead, develops quarterly social media trend analysis to share with cross-functional team

WHAT YOU KNOW AND HAVE EXPERIENCED:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or relevant field
• 1-2 years of relevant work experience in digital and social media marketing in an agency or consumer packaged goods company
• Natural food and beverage experience preferred
• Experience managing an online community or other service-oriented experience
• Experience executing on paid digital marketing strategies, including promoted social media and paid search
• Remote role, but preferred residence in Oregon or on Pacific Standard time zone

YOU’LL BE A GREAT FIT:

• Ability to take initiative, plan, and executes tasks on time
• Successfully manage competing priorities and expectations of stakeholders
• Comfortable working independent and being self-directed on the work
• Ability to be craft a message in a way that influences others
• Proactively speaks up to effectively resolve issues or move forward projects
• Builds relationships quickly and easily
• Strong listener and service oriented
• Ability to collaborate effectively with cross-functional partners
• Understanding of how different marketing tactics work together to drive strategy and maximize results
• Thinks critically and able to solve problem and make decisions
• Able to strike balance between analytics and creativity when executing their tasks

WHAT WE DO:

We manufacture Yogi and Choice Organics brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.

East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.