Director, Digital

Overview

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA.

A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.

We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers.

Finding a better way is our ethos and sums up how we approach everything - from a new client brief to the way we work.

The Role:

The Digital Director is ultimately the connective tissue between incredibly strong organizations and digital channels. They tie together key impacts from their teams and create clear POV’s on each. They are skilled story tellers, thought leaders, and often the loudest (and hopefully smartest) person in the room.

This is a transformative position, as we continue to align best practices in digital horizontally across all digital channels. This individual must embrace the operational aspects of building core competencies across their team(s) while also be a driving force for creative ideation and generation in the digital space. This person will work as Account Leaderships right hand, leveraging a deep working knowledge of emerging and traditional digital channels to meet business needs and goals.

Qualifications

• Track record of excellence in managing and executing Digital programs and investments meeting/exceeding both client and agency objective & goals (minimum 7+ years of industry related experience)
• Collaborative nature and experience media owners, agency business units and creative agency partners
• Strong leadership skills to inspire, cultivate and motivate a team - must be a proven creator and builder of high performing teams
• Process and detail oriented but have the ability to pivot and embrace change
• Strong comfort level with data, analytics and measurement
  
  

Responsibilities

Placement and Planning:

• Strong storytelling that limits complexity and translates media challenges to marketing challenges
• Deep understanding of the client’s business goals - not simply media related goals
• Navigating KPI development and alignment with Marketing Science and Strategy counterparts
• Directing digital investment allocation by activation channel
• Engagement with Strategy to help define target audience, messaging and marketing mix
• Building an operational structure for connecting Strategy teams and client strategy with investment/activation
• Pull in/Aligned to specialty teams (Annalect, Marketing Sciences, Capabilities/Solutions, EP, etc.)
  
  

Orchestration:

• Responsibility for OMG Revenue Management; margin and profitability maintenance, team allocations and expenses
• Fundamental understanding of OMG digital offerings
• Responsibility for driving team understanding, education, and sponsorship of all activation platforms
• Accountability to OMG finance for completion of internal tracking documentation (salesforce, search, social, digital)
• Deep/growing knowledge of the martech/adtech space and proactive product share-out
• Proactive outreach to central OMG education resources to keep personal and team knowledge ahead of the curve
  
  

Activation

• Ownership and creation of a team processes for activation by managing Clients, OMG stakeholders, Platforms and Publishers
• Oversight of formats, screens and inventory selection to reach KPI goals
• Ensuring creative/message alignment (internal/external creative shops)
  
  

Optimization

• Developing single points of contact for tactical KPI performance
• Excellence in portfolio allocation and resource management to exceed client/OMD goals
• Adoption of a “No surprises” culture - internally or externally - to ensure all parties are informed of client position in market
• Development of a plan to evangelize employee, client and operational successes to larger organization
  
  

Reporting

• Assuring reporting deliverables tie to business goals, not just KPIs
• Creating proper cadence for each required report; accountable for client and OMD understanding and digestion
• Working with Marketing Science to create impactful reporting processes and structures
  
  

Compensation Range: $90,000 - $215,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits. OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class