Associate Brand Manager- Brand Communications

General information

All posting locations Chicago, Illinois, United States of America

Job Function 05 - Marketing

Date Published 31-Aug-2023

Ref # R-73787

Description & Requirements

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success- while driving revenue and profit. As an Associate Brand Manager- you will be at the center for some of the biggest decisions we make.

Associate Brand Managers are leaders in our business. You turn ideas into actions. Your responsibilities will span across strategy- advertising- media- and agency management. You’ll lead cross-functional teams of colleagues from category marketing- sales- consumer insights and multiple agency partners. You’ll build plans to deliver on annual and longer-term financial goals and bring the brand plan to life for consumers through development and executions of marketing campaigns. This position is best suited for someone who is creative- has a strong bias for action- a love for social media- and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines.

This ABM role brings the opportunity to work on the iconic Lunchables brand in North America. You will work on all facets of consumer facing Brand Communications for the Lunchables brand. You’ll bring to life new creative work across channels while partnering with award-winning agencies to find new and exciting ways for the brand to reach consumers. You will work on brand activations- or as we say “acts not ads” that further our brand ambition to resonate in culture with our target consumer. You will be responsible for thinking differently about how we advertise- and inspiring others to do the same.

Essential Functions & Responsibilities

• Build breakthrough communications that will build brand equity and drive long-term growth for the business
• Lead end to end creative strategy
• Own creative brief for external collaborators
• Identify best creative territory/big idea for development
• Drive agency discussion- owner of feedback to primary agency
• Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
• Approve research framework for creative development
• Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy
• Collaborate with category marketing- consumer insights- shopper marketing- sales- legal- finance- and agency partners to take creative ideas & activations from concept to reality
• Run discussions during presentations with business unit and marketing senior leadership
• Management of in-house social media team- engaging the brand in culture and owning results and optimizations.
• Own influencer relations in partnership with PR and media agencies
• Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and extend campaign across relevant channels
• Analyze data to develop strategies and assess in market results to drive business objectives
• Responsible for delivering creative work and activations on time and on budget
• Lead Advertising Production and Agency Fees budget – including day to day administration

Expected Experience & Required Skills

• Prior experience in marketing for an established or startup CPG company or experience supporting on the agency side
• Courageous individual with a strong creative gut who is passionate about the power of brand- creativity- design- & consumer experience to impact the strategic direction of a business. Experience with marketing campaign development from start to finish
• Models resiliency in a dynamic- fast paced work environment where ideas and opportunities happen fast and require flexibility to manage multiple simultaneous projects
• Familiarity with social media platforms and their respective best practices
• Strong communication- influence- and relationship building skills in a cross-functional team environment- inclusive of media- PR and creative agency partners.
• Proven track record and drive for results

Work Environment & Schedule

This is a Hybrid role with 3 days a week in the local office. Additionally- this role requires working a salaried- exempt schedule to best execute against customer and internal expectations

Physical demands include but not limited to

• Willingness to drive and/or travel as needed
• Operate a computer and view screens for ~100% of work schedule

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.