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Posted October 05, 2023
Wells Fargo

Awareness Marketing Leader (Marketing Director) - Merchant Services

Wells Fargo
United States Hybrid ⚠ [Archived] No Longer Accepting Applicants
Compensation: $144,400 to $300,000 Annually

📍Locations:

  • 401 S Tryon St. – Charlotte, NC
  • 2975 Regent Blvd. – Irving, TX
  • 1150 W Washington St. – Tempe, AZ
  • 6200 Park Ave. – Des Moines, IA
  • 1100 Abernathy Rd. NE – Atlanta, GA

Select locations are considered for current WF employees Wilmington, DE, San Francisco, CA, Concord, CA & Minneapolis, MN.

  • 2200 Concord Pike – Wilmington, DE
  • 333 Market St. – San Francisco, CA
  • 1655 Grant St. – Concord, CA
  • 90 S. 7th St. – Minneapolis, MN

Required locations listed above. We are not considering additional locations . Relocation assistance may be available for this position.


About This Role

Wells Fargo is searching for a visionary Awareness Marketing Leader (Marketing Director) for the Merchant Services organization.

Reporting to the Head of Growth & Customer Engagement for Merchant Services, this senior role leads the marketing team that defines upper funnel marketing strategy during a time of business transformation to drive impactful awareness-building in target customer segments.

Learn more about the career areas and lines of business at wellsfargojobs.com .

In This Role, You Will

  • Drive potential customer awareness and consideration in target segments, including via thought leadership, influencer marketing, and paid media
  • Refine and strengthen the Merchant Services customer value proposition as a standalone product and in conjunction with other business products
  • Lead branding and white label strategy for the Merchant Services organization, in collaboration with the enterprise brand team
  • Own marketing budget and develop business cases for marketing spend; define and continually refine the team's approach to KPIs

Job posting may come down early due to volume of applicants.

Required Qualifications, US

  • 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 4+ years of Management experience

Desired Qualifications:

  • Demonstrated success leading transformative brand initiatives, preferably with a business-to-business orientation
  • Expertise with "above the line" marketing disciplines, including advertising and thought leadership across a variety of media
  • Ability to own and document processes, identify risk factors, and ensure enactment of appropriate controls
  • Strong analytical capabilities, including experience defining/measuring KPIs and developing related reporting/dashboards
  • Outstanding attention to detail and ability to "get into the weeds"
  • Comfort and adaptability in a fast-paced, dynamic, and matrixed environment
  • Ability to influence, partner, and negotiate at all internal organizational levels to gain commitment to accomplish business goals
  • Excellent verbal, written, and interpersonal communication skills
  • Familiarity with the payments and/or financial services industry
  • MBA or other Master's degree

Job Expectations:

  • Ability to travel up to 20%
  • Position is not eligible for a Visa Sponsorship
  • This position offers a hybrid work schedule

Locations:

  • 401 S Tryon St. - Charlotte, NC
  • 2975 Regent Blvd. - Irving, TX
  • 1150 W Washington St. - Tempe, AZ
  • 6200 Park Ave. - Des Moines, IA
  • 1100 Abernathy Rd. NE - Atlanta, GA

Select locations are considered for current WF employees Wilmington, DE, San Francisco, CA, Concord, CA & Minneapolis, MN.

  • 2200 Concord Pike - Wilmington, DE
  • 333 Market St. - San Francisco, CA
  • 1655 Grant St. - Concord, CA
  • 90 S. 7th St. - Minneapolis, MN

Required locations listed above. We are not considering additional locations . Relocation assistance may be available for this position.

Pay Range

San Francisco, California: $144,400 - $300,000 annually

Concord, California: $144,400 - $300,000 annually

  • Salary range is determined by location of the job.

Pay Range

$144,400.00 - $300,000.00

Benefits

Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Reference Number

R-312072-3