Director of Marketing

Company Description

Situated atop the scenic bluffs overlooking Santa Monica Beach, Fairmont Miramar Hotel & Bungalows is just a stone's throw away from some of Southern California's best attractions including Santa Monica Pier and its historic carousel as well as Third StreetPromenade -- famous for its fine restaurants, live entertainment, movie theatres, shopping, local artists' scene and a weekly farmer's market.

What Is In It For You

• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Learning programs through our Academies designed to sharpen your skills
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
• Career development opportunities with national and international promotion opportunities. The sky is your limit
• Pay Rate: $140,000-$160,000USD Gross annually
  
  

Job Description

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:

• Content creation of print and digital materials including guest facing messaging, sales tools and collateral, digital marketing assets and email marketing initiatives. Organize and oversee all brand marketing and digital content, including photo and video shoots.
• Brainstorm, develop and execute new ideas and promotional campaign in food & beverage, wedding, events, meetings, rooms and other to garner revenue.
• Develop social and digital strategies that drive growth and engagement.
• Manage all property social media channels (hotel and food & beverage outlet) creating relevant and engaging content and leading community management initiatives across multiple platforms.
• Curate and produce interactive, external-facing content across all digital and social mediums with strong narratives that bring to life the company's brand messaging.
• Develop strategic influencer strategy, identifying and coordinating local, regional and national influencer partnerships to amplify social awareness and cultivate strong UGC content program.
• Build, audit, optimize and maintain hotel's brand website and microsite and third party websites (OTA and other) ensuring they are aligned with the hotel's positioning and business objectives.
• Manage the hotels email marketing strategy targeting B2B and B2C audiences to drive revenue and develop loyal customers.
• Liaise with Director for on-property needs including coordination of media visits and tours, filming opportunities and press events and initiatives.
• Analyze, interpret and communicate performance metrics to ensure business objectives are supported.
• Maintain media and influencer lists, photo and video libraries and coverage reports.
• Other tasks as assigned.
  
  

Qualifications

• Bachelor's Degree in communications, public relations, marketing or related fieldpreferred
• Demonstrated experience with Adobe Creative Suite including InDesign, Photoshop, and Illustrator
• Demonstrated experience with Microsoft Office
• Video filming/editing and graphic design experience
• Skilled writer, experienced in writing engaging social content
• Excellent knowledge of Facebook Business Manager and paid social media strategies
• Hands-on experience with social media software tools and Google Analytics (certification helpful, but not required)
• Organized and results-oriented with a strong dedication to accuracy and follow-through
• Curious and creative thinker with a solutions-oriented, problem-solver mentality
• Ability to plan, manage and execute multiple projects, while communicating with key stakeholders
• Motivated self-starter with high integrity, enthusiasm, and a desire to work in a fast-paced environment
  
  

Additional Information

All your information will be kept confidential according to EEO guidelines.