Product Marketing Manager, Instagram Business Opportunities

Instagram Business Opportunities serves as a growth engine for new advertiser demand on IG and represents a wide portfolio of products meant to drive segment-specific growth. Products in this portfolio include Instagram's foremost SMB-focused ads product (Boost), Business Messaging, Lead Gen, Retail, Creator Ads and new formats like Reminder Ads and Promo Ads. This individual will focus on one of the fastest-growing products (Creator Ads) with the potential to also lead strategic projects within other parts of Business Opportunities.The ideal candidate will be skilled in understanding the needs of Advertisers across the spectrums of size and segment as well as Creators and influencing product roadmaps accordingly. You are analytical, and can effectively work with colleagues across the company to drive results. You will be experienced in building strategic plans from the ground up and managing go-to-market plans from end-to-end. You’ll leverage a strong multidisciplinary background, including strategy and analytical skills, and have some experience in strategic planning, go-to-market planning and execution, product management, product marketing, and/or digital advertising. We are looking for a problem solver that thrives while confronting the ambiguous and making the complex feel simple. You should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent communication skills are a must. At Instagram, we are focused on building a diverse and inclusive workplace. Our Product Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome you, your personal experience and different perspectives.

Product Marketing Manager, Instagram Business Opportunities Responsibilities:

• Drive product strategy in partnership with product management, engineering, design, user research, and data science
• Represent the market and influence the product roadmap through market research, industry assessments, quantitative analysis, segmentation, and qualitative feedback from Creators and Businesses
• Lead and activate go-to-market plans, including coordinating and communicating the rollout of new products both internally and externally
• Collaborate closely with partner teams to build great product experiences that span org lines and address customer needs holistically
• Catch unanticipated issues that arise along the way and see them through to resolution
  
  

Minimum Qualifications:

• 6+ years of experience in business strategy, management consulting, investment banking, business and operations, product management, product marketing, product strategy or other analytical roles
• Experience influencing strategic decisions through structured frameworks, data-driven analysis, and clear recommendations
• Communication experience including presenting to audiences of varying size and seniority
• Experience collaborating cross-functionally (including with Product and Engineering teams) and managing multiple stakeholders across functions and seniority
• Experience working with advertisers and/or content creators and developing strategies based on those insights as well as quantitative inputs
• Experience developing marketing strategies using both quantitative and qualitative insights
  
  

Preferred Qualifications:

• MBA or other graduate degree in relevant field
• Experience working in media, media measurement, or digital advertising
• Understanding of the marketing funnel and knowledge of how to optimize it at each stage
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].