Lead Brand Marketing Women’s Lifestyle, NYC

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The annual base salary for this position ranges from $88,800.00 in our lowest geographic market to $199,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information About Benefits Can Be Found Here .

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Brand Marketing sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, our Brand Marketing teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world!

The North America Brand Management Team (across Womens/Mens/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*, and no one is closer to the athlete* than our cities.

Who We Are Looking For

We're looking for a Brand Marketing Manager for Women's Lifestyle to join our NYC Brand Management team. The Nike NYC Brand Management team exists to create deeper connections with our consumers and innovate our brand for the future. This individual will help us create the future of sport, with a specific focus on the New York City marketplace as a community builder and brand accelerator.

As part of our New York City Brand Marketing team, the Women's Lifestyle Brand Marketing Manager will be responsible for managing our brand plans and functional excellence within the North America and NYC offense. This role will build and implement brand plans for our consumer that will not only grow the business, but also create deep, meaningful relationships with our women athletes*.

The ideal candidate is forward-thinking and curious, can innovate with autonomy, is attune to our ever evolving consumer trends, and has deep knowledge of the culture that defines NYC creative trends and its connection to the Nike brand. In addition to having a comprehensive grasp of the women's fashion/lifestyle landscape, this individual will also have a proven track record of leading with a clear vision and strategic attitude, thrive in a collaborative environment, and be able to build strong working relationships across a matrixed organization.

What You Will Work On

As a Key City Brand Team, we are in service of the consumer, and as our Brand Marketing Manager for Women's Lifestyle, you are responsible for bringing our Lifestyle Consumer plan to life - work that will drive brand strength, fuel consumer demand, and strengthen our daily connection with members.

Leading with insights, you will obsess how to make our brand, product, purpose and seasonal messages resonate with our Women's consumer. You will be at the forefront of building our foundational NYC consumer strategy, a full-funnel journey, on her* terms. This can be through branded content, services, media, partnerships, and experiences, which will come together as a best-in-class, integrated journey.

As an NYC Brand Marketing Manager, your typical day/week could look like:

• Supporting the development of annual, seasonal, and daily programming plans
• Managing collaboration throughout the Consumer Code process to engage with our key cross-functional and cross-dimensional partners
• Supporting an end-to-end process, with strong project management skills
• Compiling and unpacking insights from consumers, including cultural trends
• Partnering with key members to define, adapt, extend, and implement key experiences for consumers and members
• Overseeing product integration into seasonal programming
• Managing asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling
• Pioneering new ways of working with Geographies and cross-functional and creative partners
• Working back with finance to track expense against budgets and working closely with the inventory management and promo planning team to place product buys and ensure timely product program execution
  
  

Who You Will Work With

As our Women's Lifestyle Brand Marketing Manager you will report directly into the NA NYC Women's Brand Director and you will work across a multitude of groups within the organization, across all levels. This is a team sport and will require consistent collaboration, partnership and consensus with critical team member groups.

Consumer Direct Marketing & our City Men's and Women's Brand Management teams will be critical partners to crafting and driving our consumer plans and vision. You will establish a close partnership with our Creative team to ensure concepts, journeys, and tactical deliverables are met and align with objectives. You will liaise with Brand Marketing Operations on the end-to-end processes as well as day-to-day management of programs. And you will collaborate with key members of the NA Brand Marketing team and work alongside diverse cross-functional city, geo, and global teams (inclusive, but not limited to: Catalyst Brand, Integrated Media, Consumer Insights, Social Community Impact, Finance, and Legal).

In addition to building valuable connections with our internal partners, you will also be responsible for cultivating and maintaining key city relationships externally, including agency partners.

What You Bring

• Bachelors Degree or equivalent experience in Marketing, Business, Communications, or combination of relevant education, experience and training
• Excellent internal relationship-building skills with ability to influence working teams and key partners, gaining sponsorship and consensus from many levels
• Excellent external relationship-building and management skills with ability to forge strong partnerships that extend the impact the brand has on the consumer and local communities
• 5+ years experience in consumer marketing or related experience in retail marketing and/or digital brand marketing
• Demonstrated genuine passion and deep understanding of NYC consumer and creative landscape, the Fashion Industry, Women's Style + Trends Insights, Sneaker/Streetwear Culture
• Strong written, visual, and verbal/presentation skills
• Experience working within teams and a team-first mentality
• Self-starter who thrives in a fast-paced, agile culture-someone who embraces and leads through change and ambiguity
• Digital marketing savvy and creator-led content experience
• Ability to balance creativity with organization and subject area in fast moving, ambiguous environment
• Fluency reading consumer data and crafting measurement and optimization plans
• Strong project management, problem-solving, and analytical thinking skills
• Detail oriented. This position requires someone who can build plans, presentations, and keep the team moving cohesively in the right direction
  
  

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best - and to do that, you need to understand how the hiring process works. Transparency is key.

• This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles
  
  

Benefits

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.