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Posted October 23, 2023
Electronic Arts (EA)

Global Creator Relations Manager

Electronic Arts (EA)
Georgia, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $73,150 to $119,650 Annually

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are Electronic Arts' Integrated Communications Team. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere. We foster an environment where our teams create the most amazing work of their career while inspiring the world to play. Our Integrated Communications team is seeking a Global Creator Relations Manager.

As The Global Creator Relations Manager, you will develop our creator strategy, oversee its execution and manage the relationships with key influencers and creators, resulting in the creation of compelling content and programming consistent with our communications messaging and highlights key game features that engages our players across a number of platforms and channels.

Responsibilities

  • You will create overall global influencer (top influencers and creators) strategies for our Battlefield Franchise, as well as our Star Wars titles
  • Oversee our Creator agency and help manage influencer/creator relationships to create compelling content that helps retain current players, and attracts new ones
  • You will manage the Creator Network in partnership with your Core Community teams
  • Collaborate and coordinate with other managers across PR, Influencer and Community teams to ensure flawless execution of the influencer tactics/campaign beats that ladder up into the overall brand campaign
  • Create and oversee execution of overarching creator strategy for the Battlefield Franchise, and Star Wars titles that will drive the approach to influencers and creators globally
  • Take a strategic approach to building and executing Influencer and creator partnerships, leveraging data and insights that ladder back up to our overall Marketing goals
  • Work with our agency partners to oversee campaigns and ensure delivery of creator content and campaign reports
  • Use the Creator Network, in partnership with Community, to manage creators and their content and to cultivate new relationships, resulting in an increase of UGC at strategic points throughout the campaign.
  • You will be the go-to English-language contact for creators and influencers for the Battlefield Franchise, and Star Wars titles , building relationships that last and promote a healthy community
  • You will partner with and support expert influencer partnership managers from across EA's orginization, including regional influencer/creator teams
  • You will foster relationships with our teams, including development, communications, brand, legal and finance
  • Lead meetings, brainstorms, and planning sessions
  • Manage creator and influencer campaigns with our partners
  • Communicate trends, shifts, opportunities, and statuses with partners
  • Use tools to improve influencer content performance and identify the most appropriate creators to meet campaign goals
  • Develop comprehensive reporting to share creator campaign impact
  • Negotiate directly with creators, their business managers
  • Functional expert for vendors and partners driving creator campaigns
  • Manage budgets and improve spend based on our goals

Qualifications

3+ or more years of relevant experience in creator relations and influencer partnerships and delivering successful creator content and campaigns

US COMPENSATION AND BENEFITSThe base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

  • California (depending on location e.g. Los Angeles vs. Sacramento): º $78,500 - $119,650
  • New York (depending on location e.g. Manhattan vs. Buffalo): º $73,150 - $119,650
  • Jersey City, NJ: º $84,750 - $119,650
  • Colorado (depending on location e.g. Denver vs. Colorado Springs): º $73,150 - $97,500
  • Washington (depending on location e.g. Seattle vs. Spokane): º $73,150 - $105,250

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.