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Posted October 24, 2023
Avelo Airlines

Digital Content Specialist

Avelo Airlines
Burbank, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $70,000 to $75,000 Annually


Description

The Avelo story begins with a simple purpose: to Inspire Travel.

On April 28, 2021, Avelo took flight as America’s first new airline in nearly 15 years – ushering in a new era of affordable, convenient, and reliable air travel. Founded and led by airline industry veteran Andrew Levy along with a team of world-class airline executives, we endeavored to build a different and better kind of airline.

Since then, we’ve carried 3 million Customers on 20,000 flights spanning 44 popular destinations across the U.S. And we’ve done it with industry-leading reliability and a caring Soul of Service.

Our small and mighty communications team is looking for a hands-on, imaginative, and engaging Digital Content Specialist to showcase Avelo’s Crewmembers (how we refer to our employees), values, destinations, operations, events and milestones across Avelo’s social media channels. We’re looking for a dedicated, enthusiastic, and highly motivated content creator and problem solver who loves working with people and is passionate about delivering exceptional social media experiences. A razor-sharp storyteller with content creation at top of mind.

If you’re looking for the chance to help shape and tell one of the most important new airline stories in recent memory and make your mark on aviation history – this is your shot. If you’ve read this far, keep reading – it only gets more exciting.

Responsibilities

  • Responsible for implementing and maintaining effective social media campaigns that drive brand visibility and engagement; content creation, influencer partnerships, and community management.
  • Single-handedly produce (film, narrate, edit and package) a broad range of video content, including news-style stories, CEO/Leader messages, company news/updates, leadership development/training.
  • Apply your expertise in curating captivating content, monitoring social media platforms, analyzing performance metrics, and maintaining a strong online presence across all social platforms.
  • Support the development of written stories, messages and content (leader messages, articles, press releases, etc.). Chart an integrated editorial calendar that maps to company events and milestones, as well as external trends, national holidays and professional recognition days (e.g. International Flight Attendants Day, etc.).
  • Regularly collaborate with storytelling, public relations, marketing, customer support & other teams internally.
  • Use social platforms to increase brand visibility, deliver flight bookings and strengthen Customer loyalty.
  • Manage and maintain Avelo’s social media platforms including Facebook, X, Instagram, LinkedIn, TikTok.
  • Provide regular insights, analysis and reports on campaign and platform performance.
  • Collaborate with marketing team to plan, execute and evaluate paid social media campaigns.
  • Monitor and analyze SEO performance, analytics and customer behavior to further optimize social media and marketing tactics for improved website traffic, lead generation, and conversions.
  • Support the development of written stories, messages and content (leader messages, articles, press releases, etc.).
  • Chart an integrated editorial calendar that maps to company events and milestones, as well as external trends, national holidays and professional recognition days (e.g. International Flight Attendants Day, etc.).


Requirements

  • Bachelor’s degree in marketing, communications, journalism or relevant field.
  • 2-5 years’ experience as a proven social media expert.
  • Extensive knowledge of SEO and digital marketing principles.
  • Extensive experience producing all aspects of video content, including ideation, filming, editing, audio / music enhancement and graphics.
  • Proficiency in social media management and monitoring tools (Sprout Social, Google Analytics, Hootsuite).
  • Passion and expertise identifying, conceptualizing and storyboarding video content.
  • Experience building and managing editorial calendars and production schedules.
  • Copywriting, editing and proofreading skills.
  • Ability to interpret data and draw actionable insights.
  • Excellent understanding of social media algorithms, trends and best practices.
  • Ability to adapt quickly to changing social platforms and algorithms.
  • Must be able to travel along the West Coast as needed.
  • Must live (or relocate to) the Burbank, CA area.


x Factors

  • You are a stellar storyteller with the ability to captivate any audience.
  • Strong Videographer, “backpack journalist” storyteller, able to shoot and edit interviews, long form content for corporate communications and social platform.
  • Highly creative with the ability to think outside the box and generate innovative ideas.
  • Clever, witty, on-trend, quick on your feet and are known for your outgoing personality.
  • You always have the right thing to say, even in response to negativity.
  • You are a team player – at Avelo we succeed as “One Crew.”
  • You have uncompromising integrity – at Avelo we “Do the Right Thing.”
  • You work fast and get stuff done – we are growing fast and seek fellow Crewmembers who thrive in a dynamic and high-velocity startup environment.
  • You are hungry and humble – you share our belief that excellence is a never-ending journey of continuous learning and improvement.
  • You have an obsession for detail – you know small oversights are the source of big problems.


Compensation: $70,000 - $75,000 plus potential bonus

May perform other responsibilities, as assigned. Responsibilities and duties may change when circumstances dictate. (e.g., emergencies, changes in workload, rush jobs or technical developments, etc.)