Senior Manager Global Culture Marketing NAM

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Contribute to the development of NAM strategic initiatives and Global Brand Strategy to connect the adidas brand to our target consumers, through Global and local (NAM specific) Culture Marketing efforts.

Key Responsibilities

• Culture Marketing touch point for NAM for all accelerator categories for the brand
• Develop and drive processes and strategy to support key global (and local) product and influencer activations that ensure successful sell-in/sell-out of product ranges
• Act as the link between BU, Comms and Category Marketing Teams for region/area of responsibility.
• Manage all influencer related topics
• Ensure Culture Marketing strategy is implemented in any product or brand marketing initiatives that involve influencers.
• Support key brand strategies through cross-functional collaboration and execution.
• Support Brand Campaigns with relevant partner network integration. Assure timely approvals of all assets.
• Work with Legal as needed for Partner, Network or activation contract agreements.
• Contribute and maintain relationships in the adidas network and ensure they receive world class service.
• Work with external partners to align the adidas brand with the key global influencers
• Support impactful sell-in and sell-out tools to all markets/channels when Culture Marketing partners are integrated.
• Ensure delivery of the required content/brand and strategic objectives on-time-in-full at key creation, brand activation, Newsroom, and City Attack influencer plans and support
• Drive process improvements where necessary
• Collaborate with designated markets/channels to build category business plans and landing key brand priorities (eg GFR), collaborate with and support key markets/channels with reaching financial targets and KPI's.
• Evaluate the key markets/ channels to ensure proper implementation of marketing strategies. Use regular analysis and business relevant information to develop future plans that include Culture Marketing partners for advertising or activation (eg social media, appearances)
• Contribute and lead strategic projects on a cross-functional and /or functional-/category- specific level.
• Oversight of project budgets according to brand and key city priorities and business initiatives while ensuring all aspects of the plan are within the estimated budget.
• Manage all reports as an integrated team by setting team objectives, targets and guidelines to ensure smooth cooperation of all direct reports
  
  

KEY RELATIONSHIPS

• Brand Comms
• Business units (various functions and teams)
• Brand Management
• Newsrooms
• Sports Marketing
• CTC x-functional
• Finance
• Legal
• Industry Contacts (Agencies, Individuals, Brands)
  
  

Knowledge, Skills And Abilities

• Strong knowledge and awareness of the music/fashion/style/entertainment industry
• Creative Thinker & Problem Solver
• Broad understanding of how all facets of marketing can affect consumer motivation
• Ability to develop innovative strategies
• Experience in managing teams – within both direct and informal matrix environment
• Ability to succeed in ever-changing and complex organization with minimal daily direction
• Strong negotiation skills and experience working legal teams
• Ability to see the long-term opportunity, through the short-term objectives
• Strong attention to detail, results-focused
• Avid Communicator: Vital to keeping colleagues, community informed and engaged
• Strong networking and interpersonal skills
• Self-initiator, capable of determining priorities
• Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities
• Project management skills and planning skills, an ability to work well in a team environment
• Ability to write reports, business correspondence and presentations
• Savvy presentational skills as both creator and presenter. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• High level of proficiency in Word, Excel, PPT and Outlook.
• Ability to make sound business decisions.
• Excellent understanding of ‘Service-Provider Approach’ to relationship management
• Strong organizational, problem solving, time management and resolution skills.
• Unconventional business hours may be required. (evenings, weekends)
• Capable and comfortable with global travel on a regular basis (min. 5 weeks per year)
  
  

Requisite Education And Experience / Minimum Qualifications

• University degree or equivalent education required
• 6 years of relevant work experience
• 2 years working with key markets or 1 year working in a top tier adidas market
  
  

Physical Requirements

While performing the duties of this job, the employee may frequently engage in extensive physical demands. The employee will frequently be required to sit, stand, bend, and walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally be required to climb or balance; stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is ($120,000-$125,000). Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, and proficiency for the role.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Los Angeles, CA.
• Though our teammates hail from all corners of the world, our working language is English.
  
  

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.