Skip to main content
Posted October 26, 2023
Bandai Namco Entertainment America Inc.

Specialist, Community Insights

Bandai Namco Entertainment America Inc.
Irvine, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Position Summary

Bandai Namco Entertainment America's Community Insights Specialist will be a key contributor in how we analyze, report, and optimize engagement with our fans using a variety of data sources including but not limited to social listening, social analytics, influencer analytics, and consumer sentiment. They will liaise with brand marketing teams to work cross-functionally and cross-departmentally to harness insights and assess brand health for our IP while ensuring transparency of process and progress with appropriate stakeholders.

Since "community" has a broad meaning in the gaming industry please note what the role is and is not.

This role is:

  • Focused on reporting to quantify our reach and performance.
  • Focused on "listening" to player feedback and categorizing themes.
  • Focused on insights to improve our products, marketing, and player satisfaction.
  • An important role to achieving our Mid-term Vision to "Connect with Fans".

This role is not:

  • Focused on creating social assets or campaigns.
  • Focused on responding to fans on social media.
  • Focused on customer support (although you may collaborate with Player Experience).

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed.

Essential Duties And Responsibilities

  • Prepare performance reports for game trailers and game launches in collaboration with the social marketing team
  • Analyze the social media growth and content performance of our various game brands and corporate channels and advise social marketing team on optimizations and opportunities
  • Share competitive insights for key game titles with internal collaborators and use insights to suggest marketing optimizations
  • Use tools to research influencers for various game campaigns
  • Conduct urgent investigation and reporting into marketing leaks to assess reach or damage
  • Escalate community issues and negative sentiment to internal stakeholders
  • Continuously keep a pulse on social, game, and cultural trends to implement for content and optimize our channels

Qualifications/Requirements

  • 2-4 years of intelligence or analytics experience preferably in an agency environment or company managing a high volume of products or brands
  • Hands-on expertise in social analytics tools such as Sprinklr, Sprout Social, Hootsuite, FaceLift, etc.
  • Experience with Excel (intermediate or higher; desire to learn)
  • Highly organized, meticulous attention to detail with an ongoing dedication to achieving high-quality results and is outcome driven
  • Demonstrated experience building social media reports with actionable insights
  • Ability to present complex information to colleagues and executives
  • Deep desire to build engaged communities that believe in BANDAI NAMCO's mission
  • Passion for gaming and a love & knowledge for BANDAI NAMCO games

Educational Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related discipline or
  • Relevant work experience

Salary Range: $49,925 - $98,375

Pursuant to the California Consumer Privacy Act of 2018, Bandai Namco Entertainment America Inc. is providing the following notice regarding the Personal Information we collect and use in the context of this job application: https://www.bandainamcoent.com... Bandai Namco Entertainment America Inc.

Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry's beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com.