Sr. Manager, Influencer Marketing

About Liquid I.V.

Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.

Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.

One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally.

As we move into 2024 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.

We're excited to expand our team with a Sr. Manager, Influencer Marketing. Come join us!

About the role:

A successful Senior Manager of Influencer Marketing will be highly entrepreneurial, thrive on collaboration, and possess a holistic and deep understanding of the influencer space. This person will be responsible for the ideation, planning, and execution of the vision for influencer marketing and 360 campaign strategy to expand brand awareness and drive engagement, acquisition, and retention. This role would oversee both the macro and micro influencer programs and teams, focusing on Meta, TikTok and Youtube platforms.

The role will report to the Director of Digital Content and Strategy, and actively collaborate with cross-functional business stakeholders in Social, Brand, Retail, Partnerships, Activations and Sales.

Functions and duties of this role include, but not limited to:

• Oversee the paid and organic influencer marketing strategy for all key product launches, brand campaigns, seasonal moments and drive an “always-on” strategy for ongoing, evergreen marketing campaigns.
• Directly manage the Macro and Micro Influencer channel content & comms strategy & execution (including paid and organic).
• Translate strategies into tactical plans and ensure team deliverables align with strategies.
• Day-to-day oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale.
• Define and manage goals and KPIs for influencer, ensuring they are being met and scaled, including awareness, engagement, reach and conversion.
• Manage direct reports that oversee macro and micro influencer channels.
• Partner with the ecomm/paid media and social team to develop engagement-driving and revenue-driving content.
• Support and oversee key influencer, consumer and brand events and experiences, ensuring activations are supported through key influencer partnerships and content.
• Support the growth strategy of the college athlete program and develop a formula to define success.
• Utilize influencer analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming, as well as bring forth new disruptive ideas.
• Prepare and distribute reports on the latest influencer marketing opportunities, succinctly and clearly summarizing key recommendations for a wide range of internal stakeholders.
• Own the relationship with Influencer agencies.
• Manage the macro and micro budget.
• Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table.

Qualifications:

• Bachelor’s degree in business, marketing or related field required.
• 5+ years of experience within the Influencer and/or social space.
• Minimum 3 years of agency management experience required.
• Experience leading and managing a team of at least 3+ direct reports.
• Proven experience analyzing and applying online consumer data.
• Proven experience in measuring, recapping ROI and replicating best practice conversion tactics.
• Advanced proficiency with the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
• Experience with the creative design process, media buying and agency relations highly preferred.

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly phone and gym reimbursement.
• Opportunities to participate in our Giveback Mission to help Change The World.
• Copious amount of Liquid I.V. product to keep you Fueled for Life’s Adventures!

Work Environment:

• Hybrid / Office environment with flexibility for industry events.

The expected base salary range for this position is $115,000 to $155,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

Candidates must be authorized to work in the United States without sponsorship.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.