Social Media Marketing Manager

California

FULL-TIME Full-time

LOCATION CA

About Us

Celebrating over 35 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness with nearly 300 clubs in 11 states nationwide. We provide a welcoming and inclusive environment, with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas and more. Studio and cycle classes, personal training and innovative digital and virtual offerings are all available options to keep our member's minds and body fit. Join us in creating a healthy happier world by changing lives through fitness!

Job Summary

We're seeking a creative, analytical Social Media Manager to accelerate the growth and engagement of social media on 24 Hour Fitness social channels. You will be charged with significantly scaling social following and engagement. You will be a significant contributor to the brand's success across organic social media channels, with focus on Tiktok, Instagram, and Facebook. You will also support the social media influencer program.

Key Responsibilities:

Platform and Content Management

• Be the social media expert, maintaining a cutting edge understanding of best practices, features, strategies, and tactics for all social channels.
• Editorialize the brand through the lens of brand purpose, marketing objectives and popular culture to ensure relevance and resonance for our target audience.
• Create and manage the social media calendar based on the company's priorities and lean into platform trends.
• Own social content process from ideation and planning to scheduling on all active channels with an emphasis on high performing short-form video content.
• Build and proactively manage a positive social media community and identify opportunities for engagement.
• Partner with the marketing team on integrated planning to inform social editorial strategy and collaborate on creative needs (from ideation to approval.)

Influencer Relationships

• Build brand awareness and drive growth through social influencer and creator partnerships.
• Lead all influencer and ambassador communications, including contract or collaboration terms negotiations. Support and oversee key influencer campaigns, events and experiences.
• Identify new influencers, creators and brand ambassadors to help us reach and engage new audiences.
• Partner with the marketing team to find ways to integrate high-performing influencer content across other marketing channels.
• Define and manage goals and KPIs for influencers and creators, ensuring established performance goals are met.

Analytics and Insights

• Design and execute social media reporting on key metrics, such as engagement and sentiment.
• Partner with digital analyst to develop social media analytics process and manage social media performance to quantify the impact of organic social and influencer programs.
• Identify key topics, data and news that will entertain/inform/educate our audience.
• Share social media insights with the marketing team to inform social and broader brand editorial strategy.

You Are:

• Well-versed on all relevant social media platforms and trends.
• You know the platforms and tools that make social media marketing impactful.
• A strong cross-functional collaborator, fun to work with, effective in influencing and collaborating to create phenomenal results.
• Able to balance both short-term and long-term marketing planning and multitask, while still paying attention to details and executing.
• Results-oriented. You are most comfortable in work environments which are outcome-oriented and merit-based and are highly motivated by goal accomplishment.
• Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
• Comfortable working with and identifying influencers.

Qualifications:

• 5+ years of experience in marketing, with at least 3 years working directly on social media and digital strategy.
• Experience with developing platform-specific strategies, specifically TikTok, Instagram and Facebook.
• Proficient with enterprise-level social media tools, such as Emplifi, Adobe Creative Suite, CapCut, PowerPoint/Keynote.
• Experience with content creation, editing, reporting. Producing video content is a major plus.
• Experience with on-location video and photo shoots.
• Experience collaborating with influencers and content creators

Benefits:

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

Disclaimer:

This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.

Benefits Summary

24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.

Compensation Summary

All Employees: Free Club Membership, Employee Assistance Program (EAP), Basic Group Live and AD&D Insurance ($10,000), and 401k Savings and Investment Plan.

Average of 30 hours or more per week: Medical/Dental/Vision Benefits, Paid Time Off, and Sickness Benefits (in addition to the above).

Actual offer may vary from posted hiring range based on location, work experience, and/or education.

Salary range will vary based on geography of the applicant. Pay Range for Los Angeles, Orange County and Seattle: $84,065.00-$126,155.00 (Exempt), $40.42-$60.65 (Non-Exempt) Pay Range for Bay Area (California) & New York City (incl. New Jersey): $87,720.00-$131,640.00 (Exempt), $42.17-$63.29 (Non-Exempt) Pay Range for San Diego & Calrsbad (California) and all other locations: $78,948.00-$118,476.00 (Exempt), $37.96-$56.96 (Non-Exempt)

FUNCTIONAL GROUP Marketing