VP, Creative & Innovation

📍New York, New York | San Francisco, California | Los Angeles, California | Chicago, Illinois

Google via Media Futures Group - A little about us

Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

About The Role

The VP, Content + Innovation acts as our clients senior partner and expert in content + innovation. We’re looking for a VP, Content + Innovation to join our team of experts striving to make advertising more valuable to the world. This role is responsible for delivering best in class content and experiential client initiatives (i.e. branded content, integrations, collaborations, experiential, influencer, sponsorships). Experience should include a broad video content production background that includes branded content programs, experiential based consumer engagement initiatives, in addition to strong strategic thinking skills and knowledge around emerging media platforms.

The Content + Innovation team plays a vital role within the agency, driving content initiatives from ideation through execution in addition to sourcing opportunities in emerging technology that prepare clients for the future of media. This is a unique opportunity to join a fast-growing, dynamic agency which is doing cutting edge work for exceptional clients.

Some of the things we’d like you to do:

• Serve as direct point of contact for execution of activations, including liaising directly with clients and creative agencies, leading communication and collaboration between internal and external partners, creative oversight on program elements, and on-set coverage for content creation.
• Manage scope, budget, timelines, assets, approvals, post-mortems, etc.
• Meet regularly with publisher brand studios, content creators, TV networks, and influencer marketplaces. cultivating strategic relationships and sourcing opportunities that proactively deliver on client business objectives.
• Translate and manage client marketing objectives and mandates throughout content development process.
• Stay connected to relevant marketplace trends, authoring client requested and proactive points-of-views.
• Collaborate closely with internal teams, including Planning, Activation, Strategy and Analytics, to ensure holistic campaign planning.
• Oversee junior team members day-to-day responsibilities, while providing strategic oversight and coaching.
• Build practice, assisting to expand team and capabilities.
  
  

A Bit About Yourself

• 12+ years professional experience with a least 5 years in leadership
• Background in media, marketing, advertising, agencies, production, creative, or the arts
• Extensive understanding of television and video production process
• Ability to pivot and adjust to a fast paced, ever changing environment
• Creative mastermind; executional drill sergeant
• Thrives on the details and on moving things from initiation to completion
• Ambitious, optimistic, and never settling
• Natural collaborator, presenter, and persuader
• Pop culture maven, obsessed with current trends and what's next
• Able to distinguish a trend from a fad
• Ability to structure creative ideas; Ideation expert
• Adept at giving effective feedback
  
  

What You Can Expect From MFG And EssenceMediacom

Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $125,000 to $295,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wel... for more details.

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