Influencer & Partnerships Marketing Manager

KT is looking for the right Influencer & Brand Partnerships Marketing Manager to join a rapidly expanding & successful team. As the Influencer & Brand Partnerships Marketing Manager, you will play an integral role in creating, building, and maintaining influencer brand relations and being the face of KT to influencer and athlete partners, as well as Brand & Sport partnerships like athletic governing bodies and other key brand partners of KT Tape. You will build on and grow the KT ColleKTive Ambassador program. You will work cross-functionally with Marketing, Public Relations, and Social Media teams to develop influencer & partnership strategies that align directly with business goals. This is a new position we are creating to increase brand relevance and drive better engagement across our target fitness communities.

The ideal candidate is an excellent communicator and proactive leader with strong organizational skills. They are an analytical and articulate team player with a professional demeanor and who enjoys being part of an enthusiastic, business-oriented and committed team. Must be driven and able to work with a sense of urgency, adapt to any situation, remain organized, maintain control of full campaign creation & execution, and be able to learn quickly.

What You Will Be Doing

• Establish and maintain regular direct communication between the influencer partners, actively source and negotiate new influencer partnerships
• Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
• Partner with external sport governing bodies to deliver breakthrough content that highlights the KT brand, is relevant to our target consumer, and generates measurable results to our business
• Monitor content to ensure compliance with brand voice, guidelines, and brand goals
• Set goals, track conversions, and measure success of influencer partnerships, ambassador program, and partnership contracts
• Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, Strava and YouTube
• Implement tracking affiliate marketing for our community of influencers and be able to prove ROI and performance of each activation
• Manage influencer & partnership budgets
• Negotiate contracts and organization of multi-level influencer and ambassador programs that are focused on driving awareness & revenue;
• Be the face of KT, interacting directly with agencies, influencers and their managers/agents, ambassadors, and your counterparts at partnered brands or sport governing bodies.
• As needed, oversee and manage KT relationship with external agencies to deliver approved marketing plans within approved budgets.
• Manage and grow the KT ambassador program
• Establish relationships with social media influencers to develop a strong network and execute organic campaigns and co-created brand content
• Develop briefs, content guidelines and training guides for influencer partner prompts
• Manage the briefing, creation, and communication with internal and external creative and social media teams to deliver partnership assets in a timely manner
• Organize and create athlete partner production details and manage creative team to execute the brand vision to receive the briefed deliverables
• Communicate effectively to stakeholders, including senior management and content developers
  
  

What We Expect From You

Our ideal candidate will have a BS degree in related field and a minimum of 2 years of relevant experience in brand partnership and/or influencer relations. This candidate will have experience working within creative platforms such as Canva, Adobe Creative Suite.

This candidate should have experience analyzing data to deliver on KPIs and a successful track record of elevating brands and influences alike. They will have experience managing ambassador or micro influencer programs and communities. In addition, this candidate must have strong communications skills and attention to detail to organize and manage time effectively to meet competing deadlines

What's In It For You

• Medical, Dental, Vision, Life Insurance, Disability Insurance
• 401k with match
• PTO and Holiday Pay
• Free Gympass membership
• Competitive salary and bonus compensation.
• Hybrid work schedule (Tues & Friday remote from home)
• Fun, positive work environment with advancement opportunities
  
  

What You Should Know About Us

KT was founded in Utah in 2008 to provide breakthrough, drug-free solutions to athletes with its top tier kinesiology tape. Since then, we've become the market leader in our category in the US and now distribute our tape and other products globally.

Our purpose is to empower movement to unleash every body's potential. As part of the KT team, you will help further our vision to become the leader in healthy solutions for active consumers to prepare, perform and recover for the activities they are passionate about.

We believe in working together as a team in living our values.

Our Values

Stronger Together: Individuals play the game. Teams change the game. When we respect each other, believe in the team and put our collective first, nothing is impossible.

Move First: Slow is the enemy. So, we act with urgency in all that we do. In heart and in heritage, we are pioneers who continually seek to open new territory by moving first.

Stick to it: We are the very definition of perseverance. We overcome every obstacle. We hang on when others let go. Once we set our minds to a goal, you can be certain that we will not' quit until we have achieved it.

Embrace the journey: Success is a journey, not a destination. That's why we always take the time to celebrate our wins, learn from our setbacks and appreciate every up and down in our journey together.

Work hard, play harder: Nothing is achieved without effort. So we bring our best to work every single day. We also empower each other to pursue play with even greater passion. It's a shared balance that celebrates every side of ourselves.

EEO Statement

KT Tape provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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