Senior Panel Acquisition (Panel Growth) Manager

Our vision is to be the world’s best market research business and to do this, we want to have the world’s best research panel.

As Senior Digital Acquisition (Panel Growth) Manager, you will be all responsible for member acquisition (both web and mobile), ensuring that the US panel is large and representative enough to meet commercial needs. You will work collaboratively to conceive, manage, analyse, and optimise campaigns and funnel improvements that drive high-quality panel growth. You will lead a team to continuously innovate the way that YouGov acquire new members.

This is a high-impact role, essential to the growth of YouGov’s most valuable strategic asset and will provide an integral role in ensuring panel capability for US commercial heads. The role will report to the Director of Panel Growth.

Key responsibilities include:

• Managing digital acquisition activity for our panel in the US and Canada, including a multi-million dollar annual performance marketing budget. You will take additional responsibility for the South American markets too.
• Working alongside the Panel Growth Director to devise and deliver acquisition plans, targeting audiences required for representative and commercial growth. You will need to be able to create and optimise media plans to target many different target audiences.
• Driving member acquisition through a diverse range of digital channels. You will be constantly optimising for maximum impact. Channels include and not limited to app, affiliates, paid search, paid social, co-registration, and influencer.
• Working with internal teams to lead multivariate & CRO plans to deliver the best ROI on advertising spend. You will continuously drive optimisation of advertising and landing page content.
• Hiring and managing a team high-performing panel acquisition team based in one of YouGov’s CENX locations (most likely Mexico City).
• Identifying new and managing existing relationships with partners, affiliates and agencies.
  
  
  

Qualifications

• Solid experience and understanding of the market research and consumer panel world.
• 5+ years management experience in performance marketing roles, including mobile and web. Expertise in digital marketing strategy, channels, tools, techniques, and optimization is crucial.
• An innovate and creative mind-set with the ability to challenge the norm to generate new ideas and think strategically.
• Ambitious mind-set with bags of passion and enthusiasm for performance & consumer marketing, market research and the work we do.
• Excellent relationship building and management skills.
• Effective organisation skills and can-do attitude (need to be hands on ‘doer’).
• A numerical, analytical & technical mind who loves data.
  
  
  

Company Description And Culture

YouGov is a global online research company, offering insight into what the world thinks.

We speak daily to our panel of over 24 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy