Senior Product Marketing Manager, Member Growth

Patreon is the best place for creators to build exclusive content and community for their fans. We enable creators (podcasters, writers, musicians, illustrators, etc) to connect with their fans directly and make money from their creative work. Creators can sell one-off items from their own shops or offer recurring monthly memberships with exclusive access to their work.

There are over 250,000 active creators earning on Patreon and over 10 million members. Our goal has always been to help creators achieve financial freedom doing what they love - and we're leaders in the space, having sent over $3.5 billion to creators since our inception. We’re continuing to invest heavily in building the most talented team in the Creator Economy and are looking for a Senior Product Marketing Manager to join our Member Growth team to support our mission.

This role is based in SF or NYC and open to those who are able to be in-office 2 days per week on a hybrid work model.

About The Role

The Growth team scales creator and member acquisition and retention by helping them discover, sign up, and continue using Patreon. We do this by understanding our creator and fan’s needs and utilizing those insights to refine our product strategy and roadmap. We develop full-funnel growth and retention strategies and experiment and pride ourselves on moving quickly. We collaborate with many teams to optimize message, product, channel, audience, and timing.

We are looking for an experienced consumer product marketing leader to join our team to increase acquisition and retention of members on Patreon. You’ll work with a small cross functional team to drive impact. You’ll partner closely with the product team to help them uncover insights and latent demand and develop experiments and marketing campaigns to optimize channels informed by these insights. You will report to the Director of Product Marketing, Growth.

• Drive and scale adoption of Patreon for new and existing consumers/members by working with the Growth team to develop our growth marketing vision and go-to-market strategy.
• Develop a deep understanding of creators and members through qualitative and quantitative research to understand their point points, alternatives in the market, and how we can better serve and message them.
• Identify new features and products to increase member adoption and retention.
• Work with the Creative, Lifecycle, Web, and Brand teams to launch customized campaigns and creative assets for each segment.
• Partner with Product Management, Product Design, UXR, Engineering and Data Science to establish our growth strategy and product roadmap for Member Growth.
• Develop a lifecycle marketing strategy to drive engagement and retention with existing creators and fans.
  
  
  

About You

• 5+ years in product marketing at a tech company. You’ve brought scaled, consumer-grade products to market and now you’re looking for your next creative challenge. Bonus points if you’ve worked on creator products.
• Excellent communication capabilities and the ability to work across both highly technical and highly creative teams
• Experience developing and driving acquisition and retention strategies
• Strong quantitative abilities and experience leading experimentation efforts
• Proven experience influencing product development and product strategy using both quantitative and qualitative insights
• Product intuition, a deep passion for helping creators, and a desire to get sh*t done
  
  
  

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:

• Put Creators First | They’re the reason we’re here. When creators win, we win.
• Build with Craft | We sign our name to every deliverable, just like the creators we serve.
• Make it Happen | We don’t quit. We learn and deliver.
• Win Together | We grow as individuals. We win as a team.
  
  
  

Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, unlimited paid time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.