Director, Influencer Marketing

The Position

We are seeking a Director to join our Integrated Marketing team. The Director of Influencer Marketing helps clients develop successful creator-led programs through strategic planning of program design, data-led recommendations around strategic partnerships, delivery and measurement.

The ideal candidate is an evangelist for the importance of influencer marketing as part of the marketing mix and has a clear POV on ways to innovate and lead in the space. They provide clients with a strategic view of challenges and opportunities beyond conventional silos; oversee campaign delivery and ensure accountability of results.

What You’ll Do

• Lead development of go-to-market plans for influencer programs
• Maintain regular client contact, both verbal and written to develop trusted client relationships
• Demonstrate knowledge of successful social media programs and the best way to maximize influencer programming and content across channels
• Stay abreast of current influencer marketing landscape and integrated marketing trends, sharing learnings to broader agency team regularly
• Oversee and manage influencer/creator programs from planning through execution including research, identification, outreach, negotiation, contracting, and managing delivery of creative content
• Use data to build and measure successful campaigns
• Assist and conduct client and team workshops and training on influencer marketing and social media
• Contribute to budget planning, scopes of work, and client costing process
• Serve as a mentor or manager to junior staff
• Contribute to new business and campaign proposals
• Participate in agency thought-leadership on influencer marketing and integrated communications
• Ensure clear and relevant metrics are agreed upon with clients, monitor performance and optimize as needed to ensure success

What You’ll Need

• Directors at Allison typically have a minimum of 8+ years of experience in advertising, marketing or a related field
• Proven experience in influencer marketing or related field
• Demonstrably broad understanding of integrated communications, digital, social and content marketing disciplines across a range of industries
• Must have experience in a client service environment, ideally agency
• Self-motivated, eager to learn and enthusiastic about the work
• Very strong written and verbal communication skills
• Ability to manage expectations appropriately and effectively
• Burning intellectual curiosity about marketing and communications across multiple geographies and industry sectors