Director, Influencer Marketing

About Us

Who We Are 

We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us.

At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.

We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.

We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to the Allison family.

Overview

The Position

We are seeking a Director to join our Integrated Marketing team. The Director of Influencer Marketing helps clients develop successful creator-led programs through strategic planning of program design, data-led recommendations around strategic partnerships, delivery and measurement.

The ideal candidate is an evangelist for the importance of influencer marketing as part of the marketing mix and has a clear POV on ways to innovate and lead in the space. They provide clients with a strategic view of challenges and opportunities beyond conventional silos; oversee campaign delivery and ensure accountability of results.

Responsibilities

What You’ll Do

• Lead development of go-to-market plans for influencer programs
• Maintain regular client contact, both verbal and written to develop trusted client relationships
• Demonstrate knowledge of successful social media programs and the best way to maximize influencer programming and content across channels
• Stay abreast of current influencer marketing landscape and integrated marketing trends, sharing learnings to broader agency team regularly
• Oversee and manage influencer/creator programs from planning through execution including research, identification, outreach, negotiation, contracting, and managing delivery of creative content
• Use data to build and measure successful campaigns
• Assist and conduct client and team workshops and training on influencer marketing and social media
• Contribute to budget planning, scopes of work, and client costing process
• Serve as a mentor or manager to junior staff
• Contribute to new business and campaign proposals
• Participate in agency thought-leadership on influencer marketing and integrated communications
• Ensure clear and relevant metrics are agreed upon with clients, monitor performance and optimize as needed to ensure success

Qualifications

What You’ll Need

• Directors at Allison typically have a minimum of 8+ years of experience in advertising, marketing or a related field
• Proven experience in influencer marketing or related field
• Demonstrably broad understanding of integrated communications, digital, social and content marketing disciplines across a range of industries
• Must have experience in a client service environment, ideally agency
• Self-motivated, eager to learn and enthusiastic about the work
• Very strong written and verbal communication skills
• Ability to manage expectations appropriately and effectively
• Burning intellectual curiosity about marketing and communications across multiple geographies and industry sectors

Benefits

Benefits + Perks

• Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeks
• Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
• Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
• Four-week sabbatical every five years of employment
• Exceptional parental leave benefits
• Global mentorship and networking programs
• Monthly cell phone reimbursement
• 401k savings and employee stock purchase plan
• Volunteer hours (20 hours annually) for designated non-profit partner and personal choice
• Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
• Career growth opportunities, such as Allison University (multi-day customized trainings for each level)

At Allison, We’re different by design.

Our founding vision was to create a positive and entrepreneurial environment where talented people thrive – and creativity-killing bureaucracy… doesn’t.

We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100k-$150k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.

#LI-Hybrid