VP of Marketing, USA TODAY Network Ventures

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

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USA TODAY NETWORK Ventures is seeking a visionary and strategic thinker to join our team as the Vice President of Marketing. In this role, you will lead the development of marketing strategies and models for our diverse portfolio of world-class events and promotions. As a key member of the leadership team, you will collaborate with department heads to create cohesive plans that align with our mission and core values. Reporting directly to the VP, Ventures, you will be instrumental in shaping the future of our organization and driving meaningful engagement, empowerment, and celebration within our communities.

Base Salary: $130,000 - $150,000/annually

Responsibilities

• Develop and refine the marketing vision for all products within the Ventures portfolio, ensuring alignment with the company's mission and core values
• Develop and oversee comprehensive financial forecasts and budgets for marketing initiatives within the Ventures portfolio
• Stay abreast of current marketing trends, evaluate their effectiveness and integrate successful strategies into our campaigns
• Build strong relationships with media, stakeholders, and partners through creative PR strategies, enhancing our brand presence and reputation
• Conduct comprehensive competitor analysis to inform strategic decision-making and maintain a competitive edge in the market
• Develop and implement customer acquisition and retention strategies that drive business growth and foster customer loyalty
• Establish consistencies and efficiencies from a strategic perspective, overseeing tactical implementation throughout the organization
• Develop playbooks, timelines, and best practices for all events, ensuring seamless execution and exceptional attendee experiences
• Lead and mentor a team of marketing leaders, providing guidance and support as they oversee their respective teams
• Prioritize marketing projects, allocating resources effectively and setting clear goals for the internal marketing team
• Utilize data analysis to drive data-backed decision-making, optimizing marketing strategies and tactics for enhanced results
• Collaborate closely with Gannett to align strategies that support organizational goals and leverage available resources
• Oversee stakeholder engagement and support, ensuring buy-in and active participation in marketing initiatives
  
  

Required Skills

• Proven experience in developing and executing successful marketing strategies for diverse portfolios
• Exceptional leadership skills with a track record of building and managing high-performing marketing teams
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
• Creative thinker with the ability to conceptualize innovative marketing campaigns that resonate with target audiences
• Strategic mindset, capable of aligning marketing initiatives with overall business objectives and goals
• Proven ability to conduct accurate financial forecasting and budgeting for marketing activities. Experience in analyzing financial data, identifying trends, and translating insights into actionable strategies
• Strong analytical skills to interpret data from digital advertising platforms such as Meta Ads Manager, Facebook, Instagram, TikTok Ads Manager, and TikTok, enabling strategic decision-making and optimization of ad campaigns managed by the team
• Proficiency in leveraging web analytics tools, particularly Google Analytics, to analyze website performance, user behavior, and campaign effectiveness, enabling data-driven insights to guide the team's efforts
• Ability to oversee and guide the management of paid search campaigns through Google Ads, ensuring targeted and efficient use of resources to achieve organizational goals
• Familiarity with Salesforce Marketing Cloud, or a similar email marketing tool, enabling strategic oversight to create personalized and data-driven marketing campaigns, enhancing customer engagement, and guiding the team on best practices
• Expertise in social media management platforms such as Sprout Social, facilitating effective leadership to ensure consistent brand presence, engaging content, and proactive community management across various social media channels
• Bachelor’s degree in Marketing, Business, or related field
• Minimum of 7 years of experience in senior marketing roles, preferably within the events and promotions industry
  
  

About Ventures

USA TODAY NETWORK Ventures creates impactful consumer engagements and experiences through world-class events, promotions, races and technology. We strive to exceed expectations, create unforgettable memories, and drive value for our partners while leveraging our reputable institutions, including USA TODAY and more than 250 local media brands.

Our portfolio includes the largest high school sports recognition program in the country, USA TODAY High School Sports Awards, and other celebrated brands including the Official Community’s Choice Awards, American Influencer Awards, Rugged Maniac, Hot Chocolate Run, Blockbuster Bucket List sweepstakes, Amazing Teachers contest and more. Our events are managed with our proprietary ticketing and registration platform, EnMotive.

The events and promotions that we build inspire pride in local communities and connect local and national businesses with highly engaged audiences. We are an industry leader and drive results from coast to coast.

The annualized base salary for this role will range between $103,500 and $213,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].

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