Manager, Influencer Communications - Disney Experiences (DX)
About The Role & Team
As part of the Disney Experiences (DX) Global PR team here at the Walt Disney Company, we are looking for a dynamic teammate to join us as the Manager of Communications, responsible for leading influencer programming. This role is part of a specialized bi-coastal team that works closely with partners across the DX segment to elevate stories among key advocates and content creators. Up to the task? Then we encourage you to apply!
What You Will Do
As part of this growing team, this Manager will:
- Drive influencer strategy for Disney Signature Experiences and Consumer Products, Games, and Publishing initiatives, including seasonal campaigns, new products, and target segments. Provide support for other Disney Experiences segment businesses, as needed
- Align with site/LOB teams on campaign/project objectives and creator deliverables. Design content-generating programming that’s creative, engaging, and tailored to influencers’ preferences
- Manage activation planning and on-site hosting, identifying immersive creator content opportunities for individual experiences, meet-ups, and large-scale events. Partner with Special Events on budget allocations
- Conceptualize and implement segment-led tentpole programs, including Disney Creators Lab and Disney Creators Celebration
- Cultivate relationships with creator contacts through proactive outreach, regular communication, and when applicable, on-site hosting
- Discover new creator contacts and contribute to the team’s expanding network of influencers
- Report on campaign/project results and leverage data/metrics to provide valuable insights
- Stay apprised of emerging social media features/trends and lean into platform-specific programming and content opportunities for target creators
Required Qualifications & Skills
- 5+ years of proven experience in communications/public relations and/or influencer marketing
- Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate with different audiences
- Experience leading projects and campaign initiatives with an understanding of overarching goals, objectives, and relevant considerations
- A strategic approach and flair for innovative thinking, and a unique personal and professional perspective
- A standout teammate who loves working collaboratively on projects and isn’t afraid to share “blue sky” ideas
- Experience monitoring communications programs and using data to inform strategy
- Flexible, organized, and can balance multiple projects simultaneously, while paying close attention to detail
Preferred Qualifications
- An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences (DX)
- Willingness and ability to work a flexible schedule as needed
Education
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
Disability accommodation for employment applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
