Senior Manager Social Media

About Dorsia:
Dorsia is a members-only platform with access to coveted reservations at the most in-demand restaurants in New York, Miami, Los Angeles, The Hamptons, San Francisco & Wine Country, and London. We’re on a mission to transform the culture and economy of the hospitality industry. How? We’re building frictionless technology that optimizes revenue for restaurants and experiences for members.
We believe that restaurants are rockstars, chefs are artists, and we celebrate and build for this community and their patrons with sustained and hungry passion. Unlike existing dining reservation systems, Dorsia leverages a unique supply and demand pricing model to offer hard-to-book reservations for a guaranteed minimum spend. For restaurants, we optimize revenue by providing a reliable customer base, reducing no-shows and cancellations, and unlocking access to actionable diner insights and marketing support. For our members, we remove the hassle & frustration of securing that perfect reservation.
Dorsia is seeking a motivated, hard-working, and detail-oriented Senior Manager, Social Media, to join our team. In the role, you will be responsible for creating campaigns for a 360 member journey experience across Dorsia’s comms– social channels, emails, push notifications, and more.
The ideal candidate is current with the cultural calendar, industry leaders, emerging influencers, and rising social media trends within and outside the hospitality industry. You are a strategic mastermind who brings creative and witty ways to deliver exceptional member experience through digital channels.

In this role, you will:

• Develop, manage, and execute on a comprehensive social media strategy that aligns with Dorsia's brand values, objectives, and target audience
• Oversee Dorsia's profiles on platforms such as Instagram, TikTok, LinkedIn, and other social channels; remain informed on emerging platforms that fit our brand's audience
• Collaborate with Director of Content to build and nurture the Dorsia community through compelling storytelling, experiences, and content distributed across social channels
• Collaborate with the broader marketing, comms, and design teams to ensure that our brand messaging and visual identity are consistent across all social channels and touchpoints
• Develop a deep understanding of our target audience and key markets, and use this knowledge to inform the development of a social strategy that resonates with our members and followers, and adheres to the nuances of each market
• Monitor and report on performance metrics, providing actionable insights and recommendations for optimization
• Work closely with design, content, marketing, PR, and events teams to coordinate and amplify launches and other brand events
• Work with creators and influencers to produce engaging, platform-specific content to help grow audience, convert followers into members, and drive bookings
• Monitor and report on the performance of influencer campaigns and use data insights to optimize future campaigns
• Build and maintain a centralized, integrated, and comprehensive cultural calendar—driving alignment and prioritization of marketing initiatives across the org and ensuring activations support enterprise business objectives
• Respond to comments, messages, and reviews promptly, ensuring that every interaction with our brand is positive

What we're looking for:

• 4-6 years experience in marketing and social strategy in hospitality, luxury, media, or membership-based products and services
• Highly creative and strategic; able to analyze and implement revenue-driving opportunities through strategic marketing while producing industry-leading content for the brand
• Proficiency with social media analytics tools and platforms
• Strong writing and video editing skills with impeccable attention to detail
• Proactive, with the ability to manage multiple projects simultaneously
• A passion for luxury, lifestyle, food, and storytelling
• Highly organized but able to be flexible, nimble, and scrappy

Compensation: $85,000-$100,000 (depending on experience and location) + meaningful equity

Our Core Values:
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond.
Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.APPLY FOR THIS JOB