Head of Social

Built on the creativity of collaboration. Grounded in insights and fueled by our passion for entertainment, we solve problems with Story. Legion Creative is an integrated/360 entertainment marketing agency across Print, Digital, Social and AV. Clients include Disney, Pixar, Showtime, HBO Max, FX, Paramount, Paramount+, Peacock, Nickelodeon, Netflix, CNN, Discovery+, 20th Century, Warner Bros.

Legion Creative is looking for a Head of Social to help manage Social projects from a creative, strategic and account-based POV. The ideal candidate has experience in structuring a social department, has a background in entertainment marketing (movies and series) with experience managing paid and organic social campaigns. Agency experience in managing day to day social campaigns is a must. You are smart, organized, and driven for both the internal team and clients. You know the latest marketing and PR tactics, social platform capabilities, and are on the pulse of culture to capitalize on project-relevant opportunities. You will be the main point of contact leading the team and partnering with creative, strategy, and account leads to execute projects and manage the department. You will also contribute to developing the strategy, creative and content development, with overall ownership of the community management approach, including TikTok and influencer marketing. You are well connected with strong & relevant client relationships. You can help generate new business, new clients and revenue opportunities for Legion.

ESSENTIAL DUTIES / RESPONSIBILITIES

• Lead execution of projects from creative, strategy, and account POV.

• Manage team and develop / implement internal processes including project management systems to efficiently lead a social campaign.

• Oversee social team, project budgets, and social strategic growth for Legion.

• Develop, lead and maintain the campaign social content, strategy, channel positioning, creative look and feel, tactics, activations, creator / influencer marketing and partnerships. Campaign cadence/roll-out, content calendar planning, and reporting (channel metrics and engagement callouts) to inform post-launch or sustaining tactics.

• Develop/write/create compelling social media content for projects and pitches.

• Oversee community managers’ content calendar management, copywriting, posting/post scheduling and community engagement - and assist as needed.

• Maintain and lead Legion’s social strategy and content. Lead the strategic direction for the company’s social media presence with a focus on building the channel’s followers, engagement, and lead generation aligned with key business and marketing priorities.

• Drive always-on and campaign optimization – audience strategy, platform best practices, content development and production, programming and execution, influencers/talent services, community management, performance analysis.

• Build strong relationships with clients and potential partners and being the day-to-day point of contact.

JOB REQUIREMENTS AND QUALIFICATIONS

Education: Bachelor's Degree (BA) from four-year college or university, or one to two years of related experience and/or training, or equivalent combination of education and experience.

Experience and skills:

• 8-12 years organic and/or paid social media management experience with at least 7 years in entertainment and creative, strategy, and project/account management as a client-facing team lead.

• Possess all three disciplines of creative, strategy, and account management in agency project setting.

• Experience in a leadership position, mentoring teams and developing talent.

• Well-versed in social media best practices, specifications and trends for Instagram, Twitter, TikTok, YouTube, Reddit, Facebook and emerging platforms.

• Existing relationships with the major social platforms.

• Mental agility when it comes to project shift while staying on budget and schedule. Detail-oriented, process focus through and through. Adaptability and comfort with change and ambiguity.

• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional team.

• Outstanding written, verbal, and presentation creation skills.

• Knowledge and adherence to entertainment industry security requirements

• Availability on night and weekends as needed

• Experience with Google Workspace and Slack.

Legion Creative is an Equal Opportunity Employer, we are a company free of prejudice and one that fully respects and embraces diversity.

Salary Range: $175,000-195,000 Annual