Marketing Director - Stretch*d

Job Summary:

We’re seeking a creative, detail-oriented go-getter who loves building brands and is motivated by results

Stretch*d was founded in 2018 as the premier brand in the one-on-one assisted stretching and recovery category, offering clients the most effective and feel good way to “get loose.” Through our two New York City locations (growing from two to more in 2024 and beyond), we are on a mission to make recovery an essential part of every body’s routine. We are looking for a kick-a** Marketing Director to lead us on this journey. This is an opportunity to be a key employee at an emerging brand in a hot sector of the wellness market.

As Marketing Director, you’ll be responsible for the development, execution and evaluation of all marketing programs. You’ll oversee both the strategic and tactical execution of aspects of client communications, including email, social, website and in-person communication. The Manager will provide strategic thinking and thought leadership as we grow our locations and our client base, with a focus on client growth and retention.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead and manage Stretch*d's marketing strategy and communications plan as we grow from two locations to more in 2024.
• Oversee marketing calendar and execute campaigns across touchpoints including website, email, social media and in-person.
• Manage all marketing channels and brand communications including email, social media, PR, influencer, brand partnerships, digital advertising and more.
• Manage agency/consultant resources. This currently includes digital advertising, graphic design and website development.
• Drive initiatives that generate client growth, client retention, build loyalty and increase brand awareness.
• Analyze market and business results to draw conclusions and insights.
• Accountable for monthly reporting, performance dashboards, best practices and learnings documents.
• Manage media requests in conjunction with outside PR agency.
• Manage the Stretch*d website by updating with new content, news, promotions and imagery.
• Spend time in spaces and events (in-person and virtual) to interact with customers.
  
  

Goals & Projects

• Create and implement innovative programs and promotions to drive occupancy.
• Create tactical plans (i.e. promotions, partnerships, social media, digital advertising, search engine marketing/optimization, website and public relations).
• Create and oversee an engaging and visually appealing social content calendar across all channels to maintain a consistent and engaging brand voice. Continue to grow our following by managing all communications in social media channels.
  
  

Job Specifications:

• 4-7 years of experience developing brand positioning, advertising campaigns and marketing programs
• Able to execute complete work using modern marketing tools. Hands-on ability with any or all of the following tools will help you greatly: Mailchimp, Website CMS, Google Analytics & Ads, Meta Business Manager, Photoshop.
• Experience managing agencies and consultant partners
• Exceptional producing, writing, and communications skills
• Ability to set performance goals, KPIs and analyze metrics
• Design-oriented, with eye for brand-forward content
• Outstanding strategic thinking skills
• Balance of analytical and creative capabilities
• Strong interpersonal, influence and presentation skills
• Ability to juggle multiple projects and meet deadlines
• A self-starter who is highly organized, highly accountable and enjoys working in a fast-paced environment in a fun, teamwork-oriented company
• Great marketing instincts
• Results oriented
• Sees resource constraints as an opportunity, rather than a barrier
• Enjoys/is connected to social media
• Passionate about fitness and wellness industry
• BS/BA required, with a specialty in Business or Marketing
  
  

Supervisory Responsibility:

This position has no direct supervisory responsibilities.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, and phones. This role will be eligible to work remote from home office with travel to the New York City area up to 60% of the time.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit at a computer workstation and work for prolonged periods; stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Position Type:

This is a full-time position. Occasional evening and weekend work may be required as job duties demand.

Requirements:

Additional Eligibility Qualifications

None required for this position

AAP/EEO Statement

The Good Feet Store is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

For more information about our employment opportunities visit:

Visit us at www.goodfeet.com