VP, Marketing, Jo Malone London North, America

Responsible for development and implementation of the Jo Malone London North America 360 marketing strategy, in close partnership with GM, Account Management/Planning, Sales and Education, Global counterparts, and North America Corporate Marketing and Center of Excellence teams.

Leadership

• Takes a broad view of the business, industry, and consumer environment and translates this into a marketing vision for the Jo Malone London in the region.
• Aligns and engages the team in the vision: knows what levers to apply to maintain a high and consistent level of motivation.
• Leads the marketing team across all capabilities (consumer engagement, product marketing, trade marketing)
• Energizes and enables the team: creates a winning culture that fosters ownership and accountability, agility, and innovation
• Influences the broader organization to champion and support Jo Malone London’s strategic marketing agenda in the region.
• Pushes self and others to continuously challenge the status quo, drive change, and reevaluate definition of success.
• Values and harnesses diverse backgrounds, strengths, and skill-sets within team to successfully operate across boundaries and meet diverse consumer needs
• Develops talent and capabilities: attracts, develops and moves talent across the organization, and - as a talent leader – helps others to realize individual potential.
  
  

Marketing Strategy

• Continuously evolve the Jo Malone London strategy to make sure we stay current with macro trends, maintain relevance and drive brand desirability.
• Build strategic marketing plans that support short and long-range business objectives using quantitative and qualitative data to inform this strategic work
• Oversee social and experience strategy and partner with your direct reports to ensure that our story and messages are consistent and coherent across channels.
• Collaborate with cross functional leaders (Account Strategy, Sales, Education, Creative, Finance, Online) to deliver against the total brand experience across all consumer touchpoints and 360 offline to online integration
• Lead marketing functional experts (trade, online, digital/social) to carry out seasonal marketing execution. Ensure every aspect of execution is aligned and supports the overall marketing plan.
• Own 360-degree strategy across consumer insights, POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyalty and marketing analytics.
  
  

Marketing Planning

• Builds integrated online and offline marketing calendar to capture largest commercial opportunities and drives connectivity to sales plan and resource allocation
• Builds operational discipline within team to execute on marketing calendar on time, with excellence
• Aligns marketing calendar to sales and operating profit ambition
• Lead Product and Trade Marketing Teams to ensure category marketing plans are in strategic alignment with Global, yet on target for opportunities within North America marketplace.
• Leverages shopper data and analytics to inform category assortment choices
• Establishes strong planning processes to feedback in-market performance into improved forecasting
• Drive seasonal/monthly promotion and event planning including: promotions, events, new store and market openings
• Partner with Marketing Operations, Supply and Demand teams to manage annual/seasonal project pipeline, basic business and assortment
• Partner with external agencies to develop, execute, and measure Jo Malone London marketing tests and campaigns that deliver against brand awareness and perception goals
• Own marketing calendar, shipping dollars and support to deliver financial objectives.
• Manage and optimize multi-channel A&P budget
• Own ROI assessment of key campaigns, programs and activations.
• Own Pricing, Category and Advertising & Promotions
• Monitor market performance and advise on critical business actions monthly.
  
  

Creative

• Partners strategically with Creative team to develop an ownable platform and creative DNA for Jo Malone London, executed across all content
• Elevates importance of storytelling, in partnership with Creative: fosters and hones team’s editorial bility to craft and articulate benefit communication in profound, consumer meaningful language
• Establishes culture of integrating analytics with creative to amplify impact/ROI across all creative decision making (e.g. planogramming, asset development, brief writing)
• Lead visual merchandising priorities and strategies aligned with Jo Malone London consumer and product priorities, and partner with Field to ensure execution aligned and supporting of overall marketing plan.
• Own all elements of consumer shopping experience in store and online including visual merchandising, online content and sampling strategy.
  
  

Omni-Channel Management

• Builds and manages Jo Malone London equity across the full consumer funnel
• Leverages access to key insights across channels to develop omnichannel strategies
• Ensures unified brand goals across channels, leveraging cross-channel P&L visibility
• Develops strategic framework defining the role of each channel for Jo Malone London leveraging shopper analytics; connects channel role to assortment architecture
• Inputs into Ecommerce A&P decisions to ensure media sufficiency and on-equity media choices across channels
  
  

Media, Influencers & Online

• Leads team to approach A&P decisions (e.g. media sufficiency for big bets and heroes) with data to drive ROI, informing media guidelines
• Leads digital- and mobile-first activation to enhance experience & loyalty
• Leads collaboration with Jo Malone London Ecommerce Team to define a unified consumer engagement journey and create category specific winning strategies that drive onsite conversions for immediate and long-term strategy
• Ensures E-commerce site, in-store retail immersion and social and digital experiences are cohesive and compelling
• Utilizes analytics/insights to effectively derive the Influencer strategy and ROI model
• Demonstrates diversity of ethnicity and attitudes in influencer selection
  
  

Qualifications

• Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company
• 15+ years of experience
• Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way
• Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver
• Demonstrated instinct for strong storytelling (written and visual) with the ability to collaborate successfully with creative partners
• Excellent judgment and ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
• Deep subject matter expertise in building and evolving a consumer brand through its various growth stages – including high growth
• Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies
• Developing customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge)
• Deep experience in planning and executing marketing programs across the digital ecosystem.
• Strong integrated marketing expert with passion in customer experience, developing B2B and DtC markets.
• Digital Experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search, e-commerce. Proven knowledge of SEO, web analytics, eCommerce software, and other digital marketing tools and techniques, social media acumen and expertise.
• Leading advertising process, ideally with outside advertising agencies
• Demonstrated ability to think strategically and transform information and data into effective strategies and ultimately drive results.
• Expertise across all 360 marketing touchpoints including point of sale, eventing and pop-ups
• Strong negotiation skills and relationship building skills with internal and external partners.
  
  

The anticipated base salary range for this position is $204,000 to $348,500. Exact salary depends on several

factors such as experience, skills, education, and budget. Salary range may vary based on

geographic location. In addition to base salary, this position is eligible for participation in a

highly competitive bonus program with possibility for overachievement based on performance

and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees,

including health insurance coverage, wellness and family support programs, life and disability

insurance, retirement savings plans, paid leave programs, education-related programs, paid

holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid

for by the company.

Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2315142

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].