Digital Marketing Coordinator

About Reef:

Reef was born in 1984 out of an idea by entrepreneur brothers from South America, Fernando and Santiago Aguerre. They founded Reef with a love for the beach, surfing, and a passion to create high-quality products to fit their active lifestyles. Now more than 35 years later, Reef is the global footwear and apparel brand that connects us to the fun freedom, and spirit of the beach.

Reef draws on the spirit of the beach to offer instant comfort, style, and versatility for the core surfers and beach lovers alike. Designing casual footwear and apparel that combines function and fashion with technology and eco-friendly materials.

As an organization, Reef is comprised of a diverse group of beach enthusiasts, surfers, artists, and innovators all driven by the same passion and relentless spirit of our founders. That same spirit is what attracts some of the greatest surfers in the world like Mick Fanning, Rob Machado and Mason Ho to be our Ambassadors, partners and design consultants.

As an industry leader, Reef is committed to setting the standard for environmentally and socially responsible innovation and outreach. We are committed to the environment through our design and production by the use of water based glues, recycled materials, and other low-environmental impact materials, along with our support of activist organizations like the Surfrider Foundation. As a company, we encourage and empower our employees and brand advocates to give back and make an impact.

Start your journey at Reef.

Job Summary:

Reef is looking for a Digital Marketing Coordinator to join the eCommerce team to support the department across its functions. This person should be highly organized, have a growth mindset, adaptable to change and fast-paced environments and a curiosity that drives you to constantly learn and innovate. This is an opportunity to gain valuable insight and exposure into the various roles, responsibilities and functions that drive a successful Direct-to-Consumer business. This role will report to the Digital Marketing Director but will support the full team.

This is a full-time, non-exempt position. The position will be required to work a hybrid schedule meaning 3 days in-office and the remaining workdays remotely.

Job Responsibilities:

• Digital Marketing Support:
  • Support channel specific promo-based activations– create, test, monitor and track promo codes and merchandising
  • Derive marketplace insights to share back with the team– audit, collect and maintain documentation of marketplace messaging
  • Drive creative process efficiencies– assist in quick-turn content edits such as adding text, trimming or resizing images and videos for digital activation
  • Preview/proof go live content with the eye of the customer– ensure messaging is accurate and the customer journey is frictionless
  • Familiarize yourself with our digital asset management, uploading and tagging external content as needed in a systematic way
  • Support influencer and content marketing efforts as needed in responsibilities such as coordinating product reviews, reviewing incoming content, sending product, tracking 1st part metrics, and maintaining lookbooks/briefs
  • Monitor paid/live content for customer outreach, responding and managing as needed
• Site / Product Data / Ops Support:
  • Support the team as it relates to project management, keeping us prepared and organized and optimizing the experience and use of Monday.com as needs change
  • Scheduling and prepare team meetings and external visits as needed
  • Manage inbound messages from vendors and creator applications. Vet and present potential new vendor opportunities as well as reviewing and redirecting creator applications
  • Manage and execute cross-functional information requestsManage vendor payment documents and PO creation tasks
  • Manage external onboarding–maintain vendor and creator documentation and payment in coordination with Finance & Legal
  • Collaborate with marketing team to coordinate product samples for PDP / site photography needs
  • Support Ecommerce Specialist in seasonal launch process by gathering necessary set up data
• Additional duties, as assigned.
  
  

Required Educational Background:

• Bachelor’s degree in Business, Marketing or similar.
  
  
  

Required Years' Experience:

• 1-year professional experience, preferably in a role supporting eCommerce/Marketing functions
  
  
  

Required Knowledge, Skills & Abilities:

• Able to manage a high-volume of requests, while meeting project deadlines and demonstrating a commitment to accuracy and thoroughness
• Detail oriented with excellent organization skills, demonstrates resourcefulness and a strong collaborative spirit
• Thrives in a fast-paced, high growth environment; Willing and able to assume new responsibilities as needed to support the team
• Adept at managing time efficiently, successfully handling multiple tasks and meeting deadlines with ease
• Content editing experience and understanding of formatting required digital channels, a plus.
• Must be proficient in Microsoft Office programs.
• Must be able to carry, lift and/or move up to 50 pounds.
  
  
  

Compensation:

• The hourly range for this position is $28.85 - $30.29 per hour. (Annualized equivalent of $60,000-$63,000.)
• The final offer amount will be determined by multiple factors, including prior experience, expertise, and impacted area, and may vary from the amount above. This range also does not represent additional compensation benefits.