Director, Consumer Marketing

Blockchains is committed to defining and owning the category of Web3 Identity. We believe that, in the new and exciting world of the decentralized internet, otherwise known as Web3, it is an individual’s fundamental right to own and control their digital identity. To ensure that the individual is paramount in Web3, we are developing a suite of applications to enable everyone to safely engage, take part, and transact in the emerging, decentralized world of the internet. Our platform centers on Web3 Identity and leverages that identity to provide individuals with secure digital asset storage and recovery, access to decentralized finance, the ability to prove ownership of their creations, and gateways to digital interactions and experiences – all to empower and benefit every Web3 user.

We believe that the decentralized nature of Web3 creates an opportunity for everyone to challenge the digital status quo—to own and control their identity, data, finances, creations, and future. This is the chance to get it right – to rally a movement of individuals so Web3 belongs to everyone, not to trillion-dollar companies. To fulfill this vision, we are seeking dynamic people who want to join us in leading the way to this new world.

The Director, Marketing is responsible for managing Blockchains’ consumer marketing initiatives, including media planning and buying, creative direction, influencer relations, and event planning and production. This position owns and activates critical aspects related to the Company’s marketing efforts to drive product awareness, consumer adoption and retention, and market success—functioning at both a strategic and operational level. Strategically, this role works closely with the VP, Brand & Consumer Marketing to ensure long-term, sustained success and growth of Blockchains’ consumer product portfolios. Operationally, this position works with business leaders and agency partners to formulate and oversee the timely implementation of applicable strategies while also all aspects of the marketing strategy across various channels.

Responsibilities

• Developing, implementing, and owning consumer marketing strategies inclusive of defining marketing objectives, identifying target segments, generating media and creative briefs, determining tactics, and monitoring the success of consumer marketing campaigns and initiatives.
• Leading the development and execution of integrated marketing campaigns to drive customer acquisition, engagement, retention, and satisfaction by activating novel and compelling campaigns that drive conversation.
• Executing the development of marketing content and materials across various channels such as digital marketing, email marketing, content marketing, and advertising.
• Serving as the primary point of contact for the Company’s AOR as well as strategic media and activation partners. Monitor agency and partner performance and deliverables.
• Collaborating closely with the Integrated Agency Team to ensure alignment with brand, business, and product strategies.
• Working closely with agency partner(s) to develop and implement robust social media strategies for the Company’s brands. Overseeing social media content, community management, and paid campaigns to maintain a strong online presence and brand reputation.
• Leading influencer relations and processes, including evaluating, selecting, contracting, and managing.
• Working cross-functionally and collaboratively with Business Strategy, Product Strategy, Legal & Compliance, and Sales & Product Marketing throughout the product launch process to ensure alignment and consistency of messaging across all consumer touchpoints.
• Leveraging consumer behavior, brand and product insights, and campaign metrics to monitor and maximize marketing performance. Regularly analyze data and consumer feedback to refine strategies and tactics.
• Leading and overseeing the selection process of marketing and advertising technology tools, implementation, and ongoing management in partnership with the Company’s AORs.
  
  

Requirements

• This role requires a bachelor’s degree in Marketing, Communications, Business, or equivalent industry experience in a related field.
• A minimum of 5-6 years of in-house or agency experience serving in a director or director-equivalent role.
• Proficiency in digital marketing, regulatory compliance knowledge, and expertise in data analysis and consumer-centric strategies are key assets.
• Additional points for previous experience working in the Web3 or Blockchain space.
• To ensure success, you possess a strategic mindset and the ability to collaborate effectively across departments and with external agencies.
• Collaborative by nature, you have extensive, hands-on experience developing, orchestrating, and executing various facets of consumer marketing, product development, promotion, and sales, understanding their impact on product marketability and sustainability.
• Your pivotal role in ensuring successful product launches, bolstering brand recognition, and refining strategies hinges on your consumer-centric approach, adept data analysis, and dedication to regulatory adherence.
• Your expertise extends to community engagement through social media and other digital platforms, fostering a deeper connection with the brand’s audience.
• You are proficient and have working knowledge of paid media platforms, social media scheduling tools, media monitoring tools, web analytics tools, email marketing services, and CRM software.
• You enjoy and thrive in high-performing yet fluid environments.
• You can simultaneously support multiple initiatives in various stages of development and easily pivot without losing traction on other projects.
• You have excellent verbal, written, presentation, and communication skills, and proven leadership skills.
• You are able to prepare, present, and advocate for succinct strategic recommendations to senior management, and tailor an executable strategy based on feedback.
• The ability and flexibility to travel, including international travel, 20-30% of the time.
  
  

Additional information

The health and wellness of our employees is something we don’t take lightly. We try to make it as easy as possible for employees to take care of their bodies. Blockchains covers 100% of our employees’ medical, dental, and vision coverage costs and 50% of their dependents’ coverage.

Health Insurance

• 3 PPO plans through Cigna
  
  

Dental Insurance

• PPO plan through Cigna
  
  

Vision Insurance

• Vision plan through Cigna
  
  

Life Insurance

• Life and AD&D insurance offered, $200k toward each paid for by Blockchains
  
  

Fitness Memberships

• Discounted offers to more than 17,000 U.S. gyms and studios
  
  

As we grow, we want our team to grow with us. We are dedicated to fostering an environment that focuses on the personal development and professional growth of our employees. Whether this is through internal promotions, career discussions, or additional training, we strive to understand the needs, expectations, and ambitions of each team member.

401(k)

• Employees have the option to contribute either pre-tax or Roth (post-tax) with a set dollar amount or a percentage of their paycheck
  
  

Professional Development

• Blockchains proudly supports employees’ desires to learn and grow. We sponsor attendance at relevant conferences and memberships in relevant professional organizations.
  
  

Lunch & Learns

• Once a month, a Blockstar will take stage to help share a topic they are knowledgeable or passionate about with the rest of the team. Topics have included design thinking, poetry writing, using a crypto wallet, graphic design and animation, renewable energy, and coding 101.
  
  

We believe in a holistic approach – keep the big picture in mind and try to stay balanced at work and home.

Tenure-based PTO

• We provide our wonderful team members with 2-4 weeks of PTO, 7 paid holidays, plus 2 floating holidays
  
  

Work from home flexibility

• We’ll admit that in prior years, Blockchains didn’t employ a work from home policy—now we do!
  
  

Flexible work hours

• In addition to adopting our hybrid remote/office work policy, we offer flexible work hours.
  
  

Company Outings

• We work hard, but we like to have fun! We host an annual holiday party, summer event, quarterly off-sites for team building and business planning, happy hours, and group volunteer opportunities in our local community.
  
  

Team building

• Have we mentioned we like working together? We like to dabble in teambuilding and core value exercises, which improve our efficiency and ability to work as a unified team.