Social Media Content Specialist, Mobility Group

Do you want to make an environmental impact in the world by helping address megatrends such as digitalization, energy transition, and electrification? Do you want to work for an organization that values team culture, inclusion/diversity, work/life balance, and career growth? If so, now is the time to join Eaton’s digital transformation journey where you can innovate, take risks, and bring your full self to work.

Eaton’s Corporate Sector division is currently seeking a Social Media Content Specialist, Mobility Group. This position offers a HYBRID work schedule at our Beachwood, OH Headquarters.

The expected annual salary range for this role is $77249.97 - $113299.96 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What You’ll Do

The Social Media Content Specialist will support Eaton's Mobility Group with the curation and development of social media content for organic, paid, advocacy and senior leader posts. Reporting to the Social and paid media operations manager, this role will be directly responsible for working with the Mobility Group's marketing team, including vehicle, eMobility and power connections, to write and design social media posts aligned with brand standards and social platform best practices. This role will also support the Mobility Group's senior leaders in elevating their position as thought leaders on LinkedIn through the development of individualized social media strategies, and further support each leader by writing, publishing and monitoring posts on their behalf.

In This Role

• Develop vehicle, eMobility and power connections social media content for publication to corporate presences, including LinkedIn, Facebook and Twitter. This includes writing and editing post text and designing creative to pair with the post.
• Establish executive social media strategy, inclusive of content pillars, voice and cadence, to enhance Mobility Group senior leaders' social presence and elevate them as thought leaders.
• Manage up to five senior leaders social media presences by writing, publishing and monitoring posts aligned with individualized strategies on their behalf.
• Create complementary employee advocacy content to expand the Mobility Group library topics.
• Facilitate social media content submission process by working with Mobility Group marketing to source and develop content, secure approvals and submit posts for publication.
• Serve as an escalation point for community management questions or engagement opportunities related to submitted posts.
• Track, monitor and report on social media content performance for corporate, advocacy and leadership content aligned with social media KPIs to measure performance.
• Champion correct usage of social standards, brand and corporate guidelines on social media.
• Collaborate with internal teams to conceptualize and execute content ideas to support company and organizational objectives and campaigns. This may include lives, chats, events, influencer activity, varied content formats, paid ads, etc.
  
  
  

Qualifications

Required Basic Qualifications:

• Bachelor’s degree from an accredited institution
• 4 years of relevant marketing and communications experience, with an emphasis on social media content development.
• 2 years of experience managing a brand or executive-level social media presence
• Candidates must reside within a 50-mile radius of any of the following Eaton locations: Cleveland OH (Beachwood), Pittsburgh PA (Moon Twp.), Raleigh NC, Southfield MI, or Milwaukee WI (Waukesha).
• Must be legally authorized to work in the United States without corporate sponsorship now and in the future
  
  
  

Skills

• Knowledge of social media platforms; experience with LinkedIn required.
• Superior writing with an ability to capture and apply voice.
• Content development, messaging and workflow management.
• Knowledge of social media communications, including how to drive engagement, conversations and impact through social media.
• Understanding of social media KPIs, reporting and evaluation.
• Familiarity with visual design tools and templates. Canva experience a plus."
• Extreme attention to detail and ability to establish and maintain trust and credibility is essential.
• Superior creativity, written communications skills and presentation skills.
• Able to meet deadlines and establish clear priorities quickly – works effectively with tight deadlines and able to handle a heavy workload and organize and handle a multitude of different tasks in parallel.
• A service mentality, reflected in the interaction this role plays in engaging and working with business and executives as “internal clients.”
• Compelling interpersonal skills; professional maturity to listen, learn, demonstrate cultural sensitivity, and to build coalitions and consensus corresponding to the vision and branding goals of the organization.
  
  
  

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

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