Director, Communications

This role is hybrid in New York. And reports to VP, Marketing

Aescape - pronounced “escape” - is a first-of-its-kind lifestyle robotics company bringing people and robotics together for better living. We are in a period of rapid growth, launching our category-transforming product in 2024 with global leaders in hospitality, wellness, sports and fitness. Our diverse team focuses every day on building products that will change and improve the lives of our members and partners we do business with.

We are seeking a talented, motivated Director of Communications that wants to be part of this once-in-a-career opportunity to not only see, but also drive category transformation. You will play a leadership role in driving go-to-market (GTM) communication strategies and overall growth of Aescape as we enter the market and scale our business globally. This is a rare opportunity to be a part of a 0-to-1 company and spearhead a net-new product launch. We are looking for leaders who are as comfortable identifying stories and working with the media, as they are defining and executing on digital, corporate, and consumer communications strategies, or establishing creative and influencer partnerships. The right candidate will know how to define success and measure it.

Candidates should possess robust experience in technology and the effective communication of tech-related products and innovations. We particularly encourage those with backgrounds in Hospitality, Wellness, Sports, and Fitness to apply.

What You’ll Do

The Director of Communications role provides an opportunity to have valuable input on existing and future brand-building opportunities, playing a crucial role in the early stages of a future household name. In this role, you will:

• Be Aescape’s first dedicated Communications hire, driving external, proactive communications strategies.
• Proactively shape the long-term strategic communications roadmap for Aescape.
• Champion new ideas that go beyond traditional channels to drive brand awareness, affinity and growth.
• Define corporate, consumer, and technology narratives that support Aescape’s broader narrative and vision.
• Develop strategies for and execute on high-impact, creative, and proactive campaigns that resonate with business/tech/lifestyle journalists to share our story.
• Translate Aescape’s vision and strategy into compelling messages to drive the business forward, and highlight Aescape innovations, product launches, and partnership stories.
• Take an active role in crafting and implementing influencer marketing and social media strategies to position our brand at the forefront of cultural discussions and broader conversations.
• Establish and analyze key performance metrics to make data-driven decisions and continually improve communications and PR performance.
• Managing the fine details, including press releases, scheduling, social monitoring, and other day-to-day execution to ensure Aescape’s overarching vision is successfully translated into reality.
  
  

What You’ll Bring

The ideal candidate for the Director of Communications role should have:

• 10+ years of experience in PR and marketing, preferably within the technology products/services space .
• Relevant experience to Aescape: early-stage startup, hardware, software, B2B2C product marketing competency, and/or new-to-market product launches. Relevant experience in high-growth, early stage start up a bonus.
• Brand storyteller with proven skills in bringing stories to life through new media platforms and approaches. Ability to create cultural impact through communications ideas a major plus.
• Deep understanding of the media landscape, with the ability to develop strong relationships with media and key influencers.
• Proven leadership in team-building, executive collaboration, and driving impactful strategies to influence the media.
• Demonstrated experience in influencer marketing and social media strategy, with the ability to propel our brand into viral discussions and cultural conversations.
• Strong foundation in technology, accompanied by a proven track record in effectively. communicating about technology-related subjects and products.
• Experience being an on-the-record media spokesperson.
• Background overseeing PR teams and agencies.
• Data-driven mindset with ability to measure and optimize campaigns.
• Strategic thinker and planner who can support overall brand strategy.
• Entrepreneurial spirit and ability to thrive in a fast-paced environment.
  
  

What’s In It For You

• Join a trailblazing tech company anticipated to transform the massage industry.
• The chance to make a difference with a product that empowers healthier and happier living.
• Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!
• We’ll grow together – your personal and professional growth are equally important.
• An environment that empowers individuals, emboldens teams, and rewards achievement.
• Early stage equity in a company led by serial entrepreneurs with multiple exits.
• Medical, vision, and dental insurance covered by us (if scheduled 30+ hours/week) .
• 401k with 4% company match.
• Unlimited vacation, generous parental leave .
• Working late? Dinner is on us.
• Competitive pay + equity plan, the salary range for the role is $160,000-$190,000 plus bonus + equity.
  
  

More on Aescape

Aescape (pronounced 'escape') is a first-of-its-kind lifestyle robotics company bringing people and robotics together for better living. Founded in 2017, Aescape has developed fully automated massage therapy to help hospitality, fitness and healthcare industries meet the rising demand for wellness services in the face of a growing global labor shortage. Aescape delivers exceptional massages: consistent, accessible, and on your terms.

We’re proud to share that we’ve raised $70M pre-launch, affirming what we know to be true: we’re truly revolutionizing the massage experience.

Founder Eric Litman (4 prior exits) is joined by a leadership team from Peloton, Tonal, Amazon, Accenture, Apple, Bird, Meta, and Intuitive Surgical.

Named by Business Insider as one of the top 22 innovative sports startups!

We are inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and people who are resourceful, determined, and have a passion to make a difference in the world. Like our product, we empower people to reach their full potential with Aescape.

Try Once, Believe Forever.

Aescape is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.