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Posted December 04, 2023
Viral Nation

Vice President (VP) / Senior Vice President (SVP) of Corporate Marketing

Viral Nation
United States Remote ⚠ [Archived] No Longer Accepting Applicants

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Role Overview:

The VP/SVP of Corporate Marketing will lead and innovate in the realms of management of the Viral Nation brand, definition and leadership of our go-to-market (GTM) strategies (all-up and vertical-specific), leadership and execution of the collective marketing services functions, and demand generation performance. Viral Nation is a leader in Social and Influencer Marketing and this role is pivotal to our success and ensuring that we represent our strength across key industry verticals driving revenue growth.

Key Responsibilities:

  • Brand: Oversee the Viral Nation brand, including the management and enforcement of brand guidelines, key messaging, and agency relationships. Ensure the brand’s presence is strong and consistent across all marketing channels effectively reaching our collective addressable market.
  • Go-To-Market: Lead GTM strategies and execution for key industry verticals (eg. retail, CPG, technology, gaming, media, fashion, and beauty). This includes market segmentation (size, geography, LTV potential), identifying themes and priorities and the Ideal Customer Profiles (ICPs) specific to each vertical and building out strategic engagement plans with a focus on both near and long-term success positioning our marketing services, technologies and influencer and creator talent.
  • Marketing Services:Lead and direct the marketing services team responsible for realization of our marketing and GTM strategies and plans including content creation, events, social channels and corporate communication (PR/AR) to execute in alignment, manage internal stakeholders and optimize our approach based on performance and results.
  • Demand Generation: Oversee the demand generation team including the Viral Nation website, SEO, paid and search performance, and coordination and execution of webinars and email campaigns for inbound lead generation supporting the GTM strategy and plans.

Additional Responsibilities and Best Practices:

  • Data-Driven Marketing: Utilize market research and data analysis to inform strategies and decision-making.
  • Cross-Functional Collaboration: Work closely with stakeholders across business units, including marketing services, technology, and influencer talent, to align efforts, maximize ROI and deliver on our strategy.
  • Leadership and Team Development: Cultivate a culture of innovation, continuous learning, and adaptability within the team.
  • Reporting and Analytics: Implement robust reporting mechanisms to track performance, ROI, and market trends.

Requirements and Skills:

  • Proven experience (10+ years) in a similar senior marketing role, with expertise in the relevant industry verticals.
  • Demonstrable experience in developing and executing successful marketing campaigns and GTM strategies.
  • Deep understanding of brand management, digital marketing tools (SEO, web analytics, CRM software), and content creation.
  • Strong leadership, communication, and analytical skills, with a strategic mindset.
  • Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.