Social Media Marketing Manager

About the job

📈 Mood is the 4th fastest growing e-commerce company in the US

We help people buy the highest quality hemp THC products online. We have 300,000+ customers, an average rating of 4.9/5, profitability, a $70m+ run rate - and we just turned 1 year old!

Our mission is to help people access safe, high-quality THC products tailored to their use case - from reducing chronic pain to having a fun night with friends.

We have a small core team with senior employees from Y Combinator backed startups, Smile Direct Club, and Warby Parker.

It’s not our first rodeo (David’s from Texas after all 🤠) - our founders have built and scaled multi-million D2C companies and held key roles at leading startups. We care deeply about creating great products, hiring a world-class team and creating the environment to do our best work.

With proven product-market fit, we are hiring to help us break the $100m mark and build a generation-defining e-commerce company.

Day-to-day job responsibilities

• Manage social media platforms and communities for Mood’s brand, including but not limited to Instagram, Facebook and X.
• Editorialize the brand daily through the lens of popular culture and brand purpose to spot, sell and realize opportunities to lead or participate in reactive and zeitgeist conversations.
• Build and proactively manage a positive social media community and flagging opportunities for engagement, as well as any issues to relevant teams to help manage and mitigate risk.
• Answer consumer queries and react to posts through social media on a daily basis. Collaborate with customer success as needed to support consumer issues.
• Own social content development from planning to scheduling, including proactive briefing and forecast of needs to Creative team for resourcing
• Manage brand ambassadors and influencers, including finding, contracting, briefing, approving content.
• Deliver a content calendar that supports and extends marketing initiatives, both short- and long-term, determining which methods and channels will work for each sub-section of the target audience.
• Develop a robust KPI setting, tracking & measurement process for all activities. Conducting on-going tests to gauge content effectiveness and perform regular analysis to optimize in real time.

Skills, Experience And Requirements

We're looking for someone who acts as a self-starter with a can-do approach and a high level of responsibility to identify needs and opportunities with a willingness to jump in to help achieve resolution, both in role as well as across Marketing holistically.

Specific qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in social media management with a proven track record of results
• Expertise in social media platforms, including Facebook, Instagram and X as well as social media management tools
• Demonstrated ability to create engaging social media content, videos, campaigns, and promotions that drive brand awareness, engagement, and growth
• Experience with Canva
• Strong analytical skills, with experience in analyzing and reporting social media data and insights to inform social media strategy and optimization
• Experience in growing influencer marketing and community engagement
• Excellent communication, collaboration, and project management skills
• A proven track record of growing engagement, sales and brand awareness through social channels

Salary and Benefits

The salary for this role is $50,000 per year.

And we have a great benefits package:

• Paid vacation
• Pension / 401(k) contributions
• Learning budget of $1000/year + $30/month for books
• Health, dental and vision insurance (US)
• Paid parental leave
• Remote work across EU/US timezones
• Team offsites
• Co-working budget
• Apple laptop

Application Process

We respond within 4 business days. A few short interviews followed by a day of real paid work.

📜 Apply — send in a short paragraph and your CV

📞 Meet the hiring manager - 15 minute call to hear your motivations and answer your questions

💻 Work history interview - 45 minute project discussion

🤝 Culture interview - 45 minutes for us to understand how you work best

👩‍💻 Day of paid work — work a real problem and get to know what working at Mood is like

🎉 Offer — if it’s a yes, we make you an offer!