Digital Director, Champagne & Sparkling

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Digital Director for Champagne & Sparkling is responsible for leading the creation and distribution strategy of compelling, targeted, relevant content that educates and entertains, surprises, and ultimately drives consumer engagement across all social & digital media in the US market. The Digital Director should have a deep understating of the digital world in all its iterations and be inspired by the possibilities that emerge from collaboration between storytelling and technology.

Paid Media Leadership

• Lead the media planning process, working collaboratively with Brand Team, Communications, and COE to deliver best-in-class Paid Media strategies that evolves the creative positioning & identity of the Champagne & Sparkling brands to audiences across social / digital channels.
• Partner closely with the Director of Media Partnerships to integrate publisher opportunities early and at the highest potential of creativity and innovation.
• Adopt a measurement/testing mentality, partnering with agencies and internal teams to create benchmarks and optimize campaigns for performance.
• Define and share best practices by exploring new capabilities, approaches and platforms via test and learns.
• Partner with COE to drive agencies to deliver fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimizes ineffective spend and maximizes ROI.
• Manage overall Paid Media budgets.
  
  

Big Bet Digital Journeys

• Work with Brand & Communications teams to map out the consumer digital journeys for each of the big bets across Champagne & Sparkling brands.
• Develop and deploy consumer-first, best-in-class campaigns, and experiences across digital platforms to build reputation, create brand/product demand, enable sales and gain market intelligence.
• Thought Leadership: Remain relentlessly up to date on emerging and future trends across all relevant platforms to ensure we are bringing innovation and maximizing the impact of brand big bets.
  
  

Social Strategy

• Work with Brand, Influencer Team, and Agencies to develop a US strategy for brand owned social channels and content.
• Oversee the Social Media Manager in collaborating with brand teams to plan and produce US specific social content calendar.
• Guide the Social Media manager to continuously improve work processes and asset creation to support evolving market and platform needs.
  
  

Education

Bachelor’s Degree required

Professional Experience

• At least 8 years of cumulative experience in a creative/ media agency or brand role
• Experience in leading, managing and developing teams
• Experience in managing a paid media budget at a market level
  
  

Practical/Technical Knowledge

• Possess an elevated taste level and an understanding of how to position a luxury brand in the digital space.
• Highly effective written and spoken communicator; comfortable presenting in large groups
• Expert in Microsoft Suite; gifted storyteller via PowerPoint and can organize details via Excel
• Detail oriented with strong skills in project and timeline management; can manage large, complex tasks proactively and autonomously
• Exceptional knowledge and pulse on cultural trends
• Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned.
• Highly proactive and not satisfied with status quo
• Avid user and consumer of social media
• Expert multi-tasker and able to shift gears quickly
• Creative, while action and results-oriented
• Passionate about fostering a healthy and positive team culture
• Keen to evolve ambiguity into clarity and action; problem solver
  
  

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law