Digital Content & Community Coordinator

At Jacobsen Salt Co. we craft top-shelf cooking ingredients, re-envision classic products and recipes, and provide unforgettable culinary experiences every day. Founded in 2011 as the first saltworks in the Pacific Northwest since the 1800s, we have grown from a local, small business to a nationally recognized brand as America’s leading salt maker and purveyor of quality pantry staples.

Jacobsen Salt Co. is looking for a creative and strategic Digital Content & Community Coordinator to join our team. This hybrid role, based out of our Portland headquarters, will be responsible for creating original and engaging digital content, managing JSC’s social media channels, and thinking of fresh ways to connect with new and existing audiences. They will be a key player in helping the marketing team create and execute against the content calendar and supporting the growth of its community, creator and partnership programs. The ideal candidate is passionate about brand-building, storytelling, the ever-changing social media landscape, and of course, food!

Primary functions include:

• Strategize and create compelling content for social channels, editorial, new product, paid digital, and evergreen campaigns
• Work in collaboration with the marketing team to create, write, and post social content across core channels (primarily IG + TikTok + Pinterest currently), ensuring that every piece is relevant, in service of brand marketing and/or business goals, and aligned with brand voice
• Monitor activity on social channels and engage with our community, including quickly and thoughtfully responding to comments, questions, and DMs across platforms
• Identify developing social media trends, and opportunities for JSC to have a voice/ownable moment
• Propose and execute new strategies for optimizing social channels, with a focus on innovative ways to boost engagement and following
• In partnership with internal team and external PR agency, support strategy and growth of ambassador and influencer programs, including but not limited to: building outreach lists, vetting prospects, managing communication, and assisting with organic gifting and giveaway campaigns
• Help identify and oversee content-creator relationships
• Act as a visual brand advocate – keep art direction in mind, striking a balance between trending vs. evergreen, branded content
• Assist the marketing team in creating campaign recaps and monthly/quarterly social reports
• Participate in photoshoots and internal meetings, providing updates on assigned projects/tasks and actively participating in brainstorming sessions for campaigns, product launches, etc.
• Pay attention to and react to on-the-fly opportunities to create of-the-moment and/or behind-the-scenes content in Netarts, Portland Headquarters, on photoshoots, at home, or with local supporters

The ideal candidate is:

• A creative brand marketer with at least 2 years of experience working in social media, content creation, and/or community management
• A high school graduate (or has a commensurate degree or certifications), preferably with an advanced degree or continuing education in marketing, advertising, or journalism
• Someone with a deep affinity for social media and staying up to date on social media trends
• Experienced with Adobe Creative Suite, photography and videography, photo/video editing; photo styling and Figma is a plus
• Someone with a keen sense and interest in branding, brand thinking, and art direction
• A strong copywriter; confident and articulate in all forms of communication, including verbal and written
• Passionate about the food industry
• An extremely flexible and collaborative team player; confident working independently and under direct supervision
• Adaptable in a lean and evolving high-growth business; able to troubleshoot and problem-solve in a positive manner
• Comfortable completing intermediate tasks on a computer, including navigating word processing and familiarity with Google Suite; experience working in Google Suite is preferred
• Someone with excellent time management skills, who is organized and can maintain a high level of accuracy in a fast-paced environment
• A champion of JSC’s ideals of integrity and inclusivity, both in the workplace and in the community

Essential physical functions:

• Must be able to stay in a stationary position at least 50% of the workday
• Some workdays will require consistently operating a computer; others will require walking or standing all day
• May be required to occasionally lift up to 20 pounds

Typical weekly schedule:

• The Digital Content & Community Coordinator role is a full-time, exempt position
• Position is based in Portland, Oregon, and will include a hybrid of in-office and remote work primarily during regular business hours of 9:00 AM - 5:30PM, Monday-Friday

Reports to:

• Director of Marketing

The starting annual salary range for this position will be between $45,000-$50,000, commensurate with experience, knowledge, and qualifications. Benefits include paid time off and paid company holidays, as well as eligibility for health/dental/vision benefits after 60 days and 401(k) after one year.

Jacobsen Salt Co. is an equal opportunity employer. We believe in the value that diversity brings to an organization. As a community, we are committed to creating a workplace where learning is a key principle. We look for collaborative and resourceful team players who believe in our mission to inspire people to cook, eat, and live well.

To apply:

Please submit your resume, a cover letter, and three brands that you think have a great social media presence and why to [email protected] with your first name, last name, and the job title in the subject line. Example: Jane Doe – Digital Content & Community Coordinator