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Posted December 11, 2023
Inspire

Director, Social Media Marketing and Influencer Management

Inspire
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About Inspire

Inspire is a dynamic and rapidly growing health tech company just outside Washington, DC. We are the leading social network for health, connecting over 10 million patients and caregivers in a wide range of disease areas. We also work with leading pharmaceutical companies to provide insights about the patient experience, connect patients with life-advancing clinical trials, and enable medical breakthroughs.

We’ve helped accelerate research progress for more than 90 diseases, including heart disease, Alzheimer’s, and ovarian, prostate, and lung cancer through these partnerships.

Inspire is unique in that we are both a B2B and B2C company, with two web sites. Inspire.com is our social network for health - with 10 million+ visitors each year. About.Inspire.com is our business facing site.

About the Role

The Director, Social Media Marketing and Influencer Management will be part of a creative and nimble marketing and communications team, with both a B2C and B2B focus.

This person will be responsible for leading all aspects of Inspire’s social media strategy and influencer management. They will report to the SVP, Marketing and Communications. This position can be fully remote or based in our Arlington, VA headquarters – or some combination of the two. Must be willing to work on east coast time.

Specific Responsibilities

Social Media Marketing

  • Develop and execute a comprehensive social media strategy that aligns with Inspire’s goals. Inspire has consumer facing accounts on Instagram, facebook, and X, and a business facing account on LinkedIn. The emphasis for this role is on LinkedIn and B2B marketing.
  • Manage community engagement strategy across Inspire’s social accounts.
  • Monitor, measure, and report on the performance of social media campaigns and strategies, using data-driven insights to continually improve results.
  • Manage social media budget, optimizing spending to achieve the best results.
  • Stay updated on the latest trends and technologies in social media, incorporating them into the overall strategy.

Influencer Management

  • Lead Inspire’s patient influencer program to increase engagement on the Inspire platform.
  • Manage 20+ patient influencer relationships, identify new influencers, and manage content calendars.
  • Work with the SVP, Marketing and Communications and Inspire business development leaders to identify areas of commercial development, and establish patient influencers in those spaces.
  • Regularly track and report on metrics to determine RoI of program, and develop strategies to improve it.
  • Manage influencer budget, optimizing spending to achieve the best results.

The right person will have

  • 10+ years of overall work experience, with 7+ years experience in social media marketing, influencer management, and content development/ strategy.
  • Excellent content creation skills, with an ability to translate complex technical concepts into compelling social copy.
  • Deep experience with LinkedIn in particular. LinkedIn is a key channel for Inspire to reach clients and potential clients.
  • Some experience in both B2B and B2C marketing.
  • Some experience in healthcare. Experience in a tech company and/or a marketing agency is a plus.
  • Strong analytical skills, with experience tracking metrics and reporting on RoI of efforts.
  • Experience in media relations and thought leadership a plus, but not required.
  • The ideal candidate has a high bar for excellence, disposition to action, growth mindset, and a solutions-oriented approach to work. They are a natural collaborator who can work across departments to get things done.

Benefits

  • Fully remote - work from anywhere in the US
  • Competitive salary and benefits
  • Generous, flexible time off policy
  • Stock options
  • Health insurance, including dental and vision
  • Paid parental leave
  • 401(k) retirement plan with generous matching

Please apply through the LinkedIn Job Ad, if you don't hear back within 21 days, you have not been shortlisted. Thank you for your interest in the position and all the best in your job search!