Skip to main content
Posted December 11, 2023
selfpublishing.com

VP of Digital Marketing

selfpublishing.com
Austin, TX, USA Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $125,000 to $250,000 Annually

We're Hiring for a VP of Digital Marketing/Demand Generation

Watch the video to find out more

Are you passionate about digital marketing, SEO, books, and making a difference?

Learn more about the opportunity to join one of America's fastest growing companies that is revolutionizing the publishing industry and putting the power back in the hands of authors around the globe.

AT SELFPUBLISHING.COM, WE BELIEVE THAT BOOKS CHANGE LIVES. WE CHANGE THE LIVES OF OUR AUTHORS THROUGH HELPING THEM WRITE AND PUBLISH BEST SELLING BOOKS, BUILD BUSINESSES, AND LAUNCH AUTHOR CAREERS.

Our Services Include

One-on-One Customized Coaching Experience

Proprietary Online Education Program

Active Author Community of Like-Minded Impactors

UnmatchedPublishing and Marketing Packages

“Before selfpublishing.com I had written a book but didn't know what to do with it. I shipped the manuscript to publishers and never heard back. selfpublishing.com gave me a plan, accountability, and a community, which helped answer my questions and get the book noticed. My first book,

Speak with No Fear , has sold over 40,000 copies. I accepted a traditional publishing deal by Wiley for my next book –

Speak with Confidence .”Mike AckerAuthor of the ‘Speak with No Fear'What We Are Looking For

ImpactorsYou thrive by deep diving into organic traffic and content quality. Your passion, belief, and enthusiasm changes lives every single day.Top ProducersSimply put, we need someone that can come in day one and perform at a high level. Our team is made up of top 1% performers from their previous position.Every author, influencer, and business builder is unique. This is not a one size fits all job. We needs strategic thinkers that are nimble, creative, great listeners, and quick on their feet!LearnersWe look for people that seek out growth opportunities any chance they get, whether through books, podcasts, courses, or other avenues. We are lifelong learners.Action TakersThis is a 100% work from home position. Our employees would tell you that our culture is second to none, but it is virtual. There is amazing support, but you need to be highly self motivated.We are looking for “find a way” people that understand their attitude has a massive impact on performance and are constantly solution oriented in the way they approach challenges.About the Position

Job Responsibilities

The VP of Digital Marketing/Demand Generation is responsible for driving the economic engine at selfpublishing.com. The purpose of this position is to grow Qualified Appointments (Qapps) and Revenue as fast as possible while also reducing CAC (cost to acquire customer).Filling up the sales team’s calendars with qualified appointmentsMUST be great at 3 things:Proven leader of a marketing / demand generation team at scaleLOVES marketing & is passionate about itThe VP of Marketing focuses the team on growing the channels that are working, pruning the channels / campaigns that aren’t working, and breeding a culture of testing/innovation to sprout new marketing campaigns and channels.All of these decisions are made by data and rigorous testing…NOT… “gut feel”. Trusting your gut (informed by conversations with customers) is great when coming up with new tests to run…not when making big decisions on how to allocate marketing budget.

KPI'sRevenue – grow by 40%+ or more per year# of Qapps – grow by 40%+ or more per yearBecome A Published Author Yourself As a Member of Our Team!

Lives Changed Through Books

Books Change Lives. Our books change the lives of readers AND authors. Hear from authors just like you and take a glimpse into your future as an author.Hear From Our Team

Luke Worlock: SEO Specialist

“We’re a company that truly values the power of SEO to help people find content, bringing them one step closer to their lifelong dream of becoming an author.If you want to work somewhere that not only understands but appreciates the power of SEO to make a positive impact on the world, selfpublishing.com

is the place for you!”“I love working at SelPublishing.com

because it provides the perfect working environment for me. Collaboration within department and working together with other departments has helped me to learn a lot. In the last 7 months, being able to purely focus on email and text marketing gives me lots of opportunity to build something from scratch and recommend improvements along the way.Email and text is still one of the biggest mediums in marketing, I continue to learn new trends and test new things in my campaigns. “Fabian Rojas – Marketing Coordinator + Funnel Builder

“I love working as a funnel builder at selfpublishing.com

because I get to pursue my passion for building amazing and intricate funnels that help people get closer and closer to achieving their goal of become an author.”

#J-18808-Ljbffr