Influencer & Affiliate Marketing Manager

Solo Stove is seeking an experienced Affiliate and Influencer Marketing Manager to lead our engagement channels around influencers and run our affiliate marketing program. The ideal candidate will have a proven track record of building profitable relationships with partners and generating millions in sales through affiliate, channel, and influencer marketing.

We are looking for an experienced individual who thrives in a fast-paced environment, is capable of pivoting priorities quickly, well organized, and has grown an affiliate/influencer marketing program to seven figures. They will report directly to the Sr. Director of Performance Marketing.

Duties and Responsibilities:

• Oversee overall paid and organic influencer marketing strategy across all social platforms (i.e. Meta, Tiktok, Youtube, and any emerging platforms).
  
• Partner cross functionally with organic social, digital, and paid media agencies to develop sales-focused content to leverage for whitelisting or paid media ads.
  
• Will also own the partner sourcing and digital right negotiations with content partners.
  
• Drive scale and build brand engagement/affinity through influencer relationship building and partnerships.
  
• Own and manage all paid partnerships and campaigns, owning all aspects of the process including: prospecting, contracts, negotiations, talent + content briefing, reporting, and creative delivery
  
• Work cross-functionally with marketing and digital team on consumer and brand events to ensure key activations are supported through relevant influencer partnerships
  
• Establish and manage KPIs and ROI targets and be main owner of Influencer + Affiliate budgeting, as well as regular, reporting schedule on outreach funnel, revenue, and budget spend, tracked daily, weekly and monthly against aggressive growth goals
  
• Build robust and impactful influencer mailing lists for product seeding and campaign mailers.
  
• Help source and manage VIP and Celebrity partnerships, prospecting for new talent, and build strong relationships on behalf of the brand and founders
  
• Utilize influencer analytics platforms and tools to prospect and source helpful insights on trends and influencer landscape with the team
  
• Be the main point person for creating best-in-class Influencer and Affiliate strategy and programming.
  
• Manage monthly and quarterly analytics providing results that track against KPIs, insights and recommendations or new opportunities to be shared with the executive team
  
• Collaborate with Brand Marketing, Social and Digital teams to execute integrated campaigns across paid, earned and owned channels and to ensure that influencer strategy is aligned with brand priorities
  
• Be the industry expert and stay up-to-date on trends and technology
  

Qualifications:

• Bachelor's Degree or equivalent
• 4+ years of digital marketing and affiliate/channel/influencer experience
• A strong and loyal following on social media platforms a plus
• Proven experience in building affiliate and influencer marketing programs, with a track record of generating 7-figures in sales
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
• Experience in working with large user bases (500k+)
• Excellent communication and negotiation skills
• Knowledge of affiliate space and how to optimize partnerships to drive performance across various affiliate models
• Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI's, and profitability levers
• Must have a proven track record of driving projects from start to finish
• Passion for innovation, creative problem-solving, and building strong relationships with both internal and external stakeholders
• Flexibility & ability to work in a fast-paced and dynamic environment
• Must be a self-starter with the ability to work autonomously
• Proven track record of generating influencer, affiliate, and channel revenue - preferably at least $1 million+ in revenue
• Previous experience building and managing profitable affiliate and partnership programs
• Excellent Excel and PowerPoint skills

Benefits:

• Competitive Salary
• Unlimited PTO for most corporate roles, accrued for others
• Medical, dental, and vision benefits for employees
• 401(k) with 3% match
• Employee Stock Purchase Program
• Flexible spending account
• 12 weeks paid parental leave for birthing and non-birthing parents
• Generous employee discount
• Employee product library program
• Priceless opportunity to work with the coolest team ever!

SoloStove participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here.