Influencer Marketing Manager
We're seeking an enthusiastic and proactive Influencer Marketing Manager to join our team. As our Influencer Marketing Manager, you will be responsible for identifying, recruiting and managing talented social media influencers who align with our client's and program goals. This role involves building and maintaining relationships with influencers, negotiating partnerships, and ensuring that our influencer campaigns are successful.
YOUR IMPACT IN THE ROLE:
- Conduct research to identify potential influencers who align with the brand's values and target audience
- Keep up to date with industry trends and emerging social media personalities
- Reach out to potential influencers through various channels, including email, social media, and influencer platforms
- Create compelling messaging and partnership proposals to attract influencers
- Negotiate contracts, compensation, and terms of collaboration
- Draft and manage influencer contracts and agreements
- Build and maintain positive and professional relationships with influencers
- Serve as the primary point of contact between the brand and influencers
- Ensure that influencers create content that aligns with the brand's messaging and campaign goals
- Use analytics tools to measure the impact of influencer collaborations on brand awareness, engagement, and sales
WHAT YOU NEED TO SUCCEED:
- Proven experience in influencer recruitment, talent management, or digital marketing
- Strong knowledge of various social media platforms and influencer marketing trends
- Proven team leader and an entrepreneurial spirit
- Know college landscape up and down, backward and forward
- Exceptional communication and negotiation skills
- Creative thinking and the ability to identify unique influencer opportunities
- Has a background of working with young audiences and volume recruitment initiatives
- Brings new ideas and a solution-oriented approach to talent sourcing and recruitment
- Builds strong, productive relationships with internal team and candidates
- Easily adapts to quickly changing priorities and work well under pressure in a fast-paced environment
- Has an entrepreneurial spirit and will thrive in a growing company
YOU AT ARCHRIVAL
- Understanding of youth culture and passion for continuous learning
- Desire to go against the grain and take on challenges that may have never been done before
- Team first, remain humble and never leave another Archrivaler hanging
- Driven to excellence, committed to grinding out great work mixed with a playful point-of-view
- Contribute to a community of belonging, our collective differences to make Archrival f'n awesome
HUMAN-POWERED MARKETING AT ARCHRIVAL
Archrival powers Field + Influence movements for the best companies in the world. Archrival believes in the transformative power of putting the right people, in the right place, at the right moment. The people behind brands are what truly make them human, and thus creating an authentic connection between company and consumer. This is Human-Powered Marketing.
DIVERSE REPRESENTATION IN YOUTH CULTURE
Archrival stands to positively affect the diversity, equity and inclusion of youth culture creatively. We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.
