Associate Manager, Trade Marketing - North America

Position

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York City Office.

Who We Are

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

The North America (NA) Marketing team is responsible for bringing the fresh brand to life in the NA market through strong product-focused campaigns that are based on business priorities, consumer insights and industry trends. The department is comprised of brand marketing, paid & earned media, and retailer relations. Brand marketing encompasses 360 campaign planning and execution, competitive analysis, and industry trends. Paid & Earned media consists of our national & retailer media campaigns, influencer relations and press/events. Retailer relations focuses on building relationships with our key retailers: overseeing key gifting moments, sampling, GWP programs, and in-store activation.

Your Impact to the role:

• Understand of our retailer’s strategies, objectives and insights and make sure they are incorporated in our Marketing and corporate plans.
• Translate our Marketing plans into selling stories adapted to our retailer’s strategies and objectives that the account team can use to sell our plans successfully.
• Work closely with the National Accounts team and retail partners to implement the marketing 360 plan with each retailer to successfully reach the key business objectives and KPIs.
• Assist in the development and management of clear differentiation strategy between retailers with an omni (B&M and ecomm) approach while remaining true to the brand identity and 360 goals.
• Assist with the management of the local budgets, retailer side by sides, marketing strategy per channel and reporting in close partnership with the North America Marketing team
• Lead visual merchandising planogram recommendation and updates: calendar, SKU rationalization, productivity analysis, working in close partnership with the Visual Merchandising team
• Own internal and external execution of Sets, GWP and sampling programs and budgets working closely with the retailer merchants, the sales teams and the demand planning team
  
  

Your impact in your first year:

• Become a key player in the execution and implementation of all fresh new launches and campaigns with a 360 perspective on key KPIs
• Act as point person for cross-functional teams and continue to anticipate, identify, and come up with resolution for all 360 marketing challenges
• Be fully versed in fresh internal processes and continuously come up with ways of improving fresh processes
  
  

Profile

Who You Are

You have:

• 3-4 Years of Experience Required in Marketing, with Sales experience and Beauty industry experience preferred
• Excellent analytical, data analysis and numerical reasoning skills
• Strong technical skills including Microsoft Excel, Word and PowerPoint
• Demonstrated interest in brand strategy, brand marketing and 360 activation/development
• Knowledge and experience with Sephora and/or Ulta and demonstrated interest in the commercial strategy of our retailers
  
  

You are:

• Digitally savvy; active in daily life and highly engaged in social beauty spaces
• A strong strategic thinker, with developed organizational skills
• A problem solver who can deal with ambiguity
• Action and result oriented
• Colaborative, team player
  
  

You possess:

• Excellent verbal, interpersonal and written communication skills
• The ability to foster teamwork at all levels of the organization
• The ability to multi-task in fast-paced environment
• Passion for Beauty, Innovation and People
  
  

Additional information

What We Offer You

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
  
  

Mental Health Support

• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support
  
  

Paid Time Off and Flexibility

• Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
• Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
  
  

Fertility and Family Planning

• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring
  
  

Fresh and LVMH ‘Perks’ and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
  
  

Health Care

• Medical, dental and vision
  
  

Retirement And Additional Benefits

• 401k with Company Match + Additional Employer Contribution at eligibility
  
  

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for the role is $85,000 - $95,000

• Contract type: Permanent Job