Sr Manager - Co-Brands (Media)

Description

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy, and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k, and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Key Responsibilities:

Reporting to the Director, this Senior Manager will be the primary media lead, responsible for identifying which media platforms are best to advertise specific messages and selecting the best overall media mix for our campaigns. Works with media/social/advertising platforms, as well as our external agencies. Partner with Chase and United media teams to strategize media influencer relations and spokespersons related to Out of Home (OOH) media. Will collaborate with the United Brand team, as they lead the relationship between Chase and United for our card portfolio. This individual will also handle Product and Benefits development, which will require research and analysis to be conducted to ensure our products remain competitive.

· Develop and implement media plans with Chase that represent a media mix that optimizes advertising and social media campaigns according to geography, frequency, time spans, messaging and more.

· Partner with United Brand teams and Chase to ensure campaigns and card branding elements maintain a close relationship with United.

· Collaborate with Chase and United research teams to ensure products and benefits remain relevant and work with finance, IT, and data analytics teams to prioritize product enhancements.

· Work closely with Co-Brand leadership to develop new product offerings that meet the ongoing competitive environment changes.

This position works a hybrid schedule, which is a blend of onsite and WFH days. This role will be required to travel up to 25% of the time, both domestic and international travel.

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

Qualifications

What’s needed to succeed (Minimum Qualifications):

· Bachelor's degree or 4 years of related work experience

· 5+ years’ experience within Product, Media, and/or Public Relations

· 5+ years’ experience in a supervisory role or leading project teams

· Ability to work with deadlines and handle complex matrixed projects

· Able to actively communicate results and recommendations to leadership

· Knowledge of loyalty and/or marketing

· Proficient in Microsoft Excel

· Must be legally authorized to work in the United States for any employer without sponsorship

· Successful completion of interview required to meet job qualification

· Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

· Master's degree (Marketing, Business, Finance, Accounting)

· 7+ years’ experience within Product, Media, and/or Public Relations

· 7+ years’ experience in a supervisory role or leading project teams

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact [email protected] to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT