Assistant Manager, Social Media, Community & Content

JOB SUMMARY

The Assistant Manager will be crucial in creating, cultivating, and growing IGK Hair's best-in-class social media content and community. This position will be responsible for the development, execution, and management of IGK's native social media content and community across multiple platforms, emphasizing Instagram and TikTok. The Assistant Manager will support day-to-day social media initiatives, creator partner strategies, and campaigns with the goal of establishing IGK Hair as the ultimate hair care authority on social media.

ESSENTIAL FUNCTIONS

Content Management:

· Oversee and manage IGK Hair's daily social media content across ALL social platforms, including TikTok, Instagram, and Instagram Stories, Pinterest, YouTube, Threads.

· Collaborate closely with the Content Senior Manager to coordinate content for social platforms.

· Take responsibility for organizing, scheduling, and posting content across various social platforms to ensure consistent brand presence.

· Curate a visually cohesive and strategically timed social media feed

· Cultivate, save, and repurpose UGC-tagged, influencer, and stylist content featuring IGK for future use in IGK IG stories and scheduling on the content calendar.

· Maintain a strong pulse on social media trends and quickly capitalize on content opportunities especially for TikTok.

· Develop content franchises and dedicated Instagram highlights for core bestsellers & newness, populating with relevant and educational Instagram Story content.

· Draft scripts/storyboards for daily IG Stories and provide detailed directions for video editors for content requiring advanced animation.

· Partner with the Marketing team on content needs for new launches

· Provide external partners with proper UGC content for awareness and amplification.

· Hold monthly meetings with department stakeholders to review trending content and lead monthly meetings with the social team to review and help plan for upcoming initiatives.

Community Engagement:

· Creating and populating FAQs with the Product Development Manager docs for upcoming launches to assist with proper community management and CX team communication.

· Conduct competitive reporting monthly and report to the Marketing team

· Consistently interact and engage with IGK audience across all platforms for optimized engagement.

Content Creation & Editing:

· Organize and execute monthly photoshoots for original content creation, including booking influencers/models and locations and editing content specific to TikTok.

· Conceptualize and produce original videos for specific campaigns like giveaways and product launches, integrating feedback from all departmental stakeholders.

· Design graphics for social media channels, ensuring proficiency in Canva or other graphics apps.

· Plan shot list with Content Senior Manager for all brand photoshoots, giving direction to models and talent to create additional content for socials.

· Film in-person at photoshoots, in-salon, and/or events when needed and if possible.

· Edit video content for TikTok, Instagram Reels, and Instagram Stories, including content from founders, stylists, ad agency UGC raw content, and brand-owned content, ensuring proficiency in Cap Cut.

Additional Exceptions:

· Coordinate influencer product requests and support daily marketing operations.

· Contribute to content planning for ongoing and new product campaign strategies.

· Collaborate with the marketing team and creative leads to curate and update our influencer database.

· Assist the Senior Content Manager with logistical and administrative tasks for photoshoots and content production.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements below represent knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• 3-5 years of relevant social media management experience.
• Proficient in video editing and adept at utilizing graphic design platforms for creating compelling social media content.
• Knowledge of performance metrics (and reporting) for TikTok and Instagram.
• Prior experience working with Meltwater platform is a plus.
• Keen understanding and passion for the beauty industry across all social media platforms.
• Desire to create viral content designed to entertain and educate the IGK social community, aiming to significantly grow follower count on TikTok and Instagram.
• Highly organized with the ability to manage multiple projects at once on tight deadlines while still maintaining excellent quality of work and results.
• High energy, positive attitude, and team player.
• Innate hustle, proactive mindset, and insatiable desire to learn.
• Excellent copywriting skills.
• Enjoys interacting with the social community and embodying the pulse of the IGK brand.
• Experience working in social media for a hair care brand preferred.
• Strong data and analytical skills.
• Agile and flexible with strong prioritization abilities.
• Entrepreneurial mindset with a high level of ownership, accountability, and initiative.
• Team player; must be able to work with other department to accomplish joint company goals

PHYSICAL DEMANDS

• Lifting: Exerting up to 30 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body.
• Reaching: Extending hands and arms in any direction.
• Sitting: Must be able to remain in the seated, stationary position throughout the workday.

Luxury Brand Partners is proud to be an Equal Opportunity Employer committed to supporting the BIPOC community. All applicants will be considered for employment without attention to race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or related conditions (including breastfeeding), or any other basis protected by law. Luxury Brand Partners will not tolerate discrimination or harassment based on these characteristics and has a strict no-retaliation policy.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Luxury Brand Partners, LLC participates in E-Verify.