Brand Marketing Coordinator

About ThredUP

thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Job Description

How You Will Make An Impact

As our Brand Marketing Coordinator, you will be a key player on the team focused on thredUP brand awareness and preference. Our team leverages organic social, content, community, and other storytelling avenues to achieve our brand goals.

As our coordinator, you will report to our Brand Marketing Manager, and be deeply involved in the planning and execution of social and content marketing on thredUP’s owned organic social channels, specifically Instagram. Content and influencer marketing are also very much a part of the role. The Brand Marketing Coordinator also works closely with our Community Manager on our Ambassador program.

We’re looking for a detail-oriented, hyper organized, strong communicator with high standards who will challenge us to test new things, surface insights, and suggest improvements for our social media, content, and communications campaigns. Candidate must have had prior experience in a similar field or role.

In This Role You’ll Get To:

• Lead planning and execution of thredUP’s Social Content Calendar
• Developing and scheduling content on thredUP’s social media channels Instagram, Facebook, and Twitter
• Understanding channel KPIs and ownership of measuring performance across all social media channels
• Lead on project management of social campaigns and collaboration with Creative and Copy teams
• Create in-house content including photography and videos when needed
• Assist with growth and development of our Ambassador program including vetting talent, day-to-day management of the program, and end-of-month analysis and reporting of program growth
• Manage thredUP’s social community on Instagram via Story Interactions, Comments and Direct messages
• Manage and grow thredUP’s User Generated Content utilized across all owned marketing channels
  
  

What We’re Looking For:

• 1-3 years of work experience in a social media coordinator role
• Expertise in multiple social media platforms including content creation (filming videos + taking photos) and performance analysis
• Experience with influencer/ambassador programs
• Excellent communication skills
• Proven track record of handling detail-oriented customer-facing materials
• Passion for sustainable fashion and thrift preferred!
  
  

At thredUP, your base pay is one part of your total compensation package. This role pays between $80,000 and $92,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

What We Offer:

• 4-day work week, with Fridays off
• Hybrid work environment: 3 days in the office and 1 day remote each week
• Competitive salary (we leverage market data)
• Many thredUP employees also have the opportunity to own shares of thredUP stock and are eligible for discretionary restricted stock unit awards
• Employee stock purchase plan
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Medical, dental, vision, 401k, life and disability insurance offered
• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
• TIME Magazine’s Most Influential Companies of 2023, WWD’s Most Influential ESG Leaders, TIME Magazine’s Best Inventions 2022, Shoptalk’s ATLIS Awards, Business Insider’s Retail Tech Power Players, Inc.’s Power Partner Awards, Lattice’s People Success Awards, Digiday's WorkLife 50 award
• RaaS - Inc. Magazine, 2022 Power Partner Awards
• Thrift the Look– TIME Magazine, The Best Inventions of 2022
• Winner of Lattice's “People Vision” - recognizing thredUP as a top place to work for our investment in professional development and our innovations in work-life integration
  
  

We believe diversity, inclusion and belonging is key for our team

At thredUP, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email [email protected] the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.