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Posted January 08, 2024
Blavity Inc.

Director of Consumer Marketing, Live Events

Blavity Inc.
Los Angeles, CA, USA Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $125,000 to $145,000 Annually

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, Shadow & Act, AfroTech & Talent Infusion, 21Ninety, Travel Noire, and Home & Texture. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary

Blavity Inc. is seeking a Director of Consumer Marketing for our Live Events & Membership business to oversee the strategy and roadmap for AfroTech & Blavity House Party’s marketing programs. This person will be responsible for overarching marketing campaigns, social strategy, monthly content calendar, programs & tentpole digital campaigns, audience analysis and community engagement.

This person will be responsible for crafting and executing comprehensive marketing programs that captivate our audience and drive ticket sales for our events. This should be an excellent people manager who will oversee a Growth Marketing Automation Manager and a Social Producer.

The ideal candidate is someone who deeply understands consumer marketing and is a strong operator, able to implement timelines, budget processes, tools, data and testing best practices in order to drive ticket sales, page views, reach, and engagement.

This person will report directly to the VP of Brand Development of P of Brand Development AfroTech & Live Events.

Responsibilities

  • Create, own and oversee the execution of the Live Events business (AfroTech & Blavity House Party) year-round content calendar
  • Plan monthly content strategy on TikTok and across Instagram, Facebook and Twitter based on engagement, performance, and branding
  • Responsible for all consumer marketing efforts across our Live Events business, including organic social channels and influencer partnerships
  • Responsible for influencer campaigns and budget for live events promotion
  • Develop schedules and manage production workflows to produce high-quality marketing materials following agreed-upon timelines
  • Work with graphic designers to oversee the design and layout of materials and graphics to ensure high-quality design; a strong, consistent, professional visual identity; and alignment with brand standards
  • Create and distribute robust weekly reports on all promotion and ticket sales efforts.
  • In partnership with VP of AfroTech Brand and VP of Corporate Marketing, craft the positioning strategy for each event product

Qualifications

  • Education: Bachelor’s degree
  • Required Experience:
    • 8+ years of digital consumer marketing experience
    • 4+ years of people management experience
    • Experience in Live Entertainment and festival marketing is a plus
  • Additional Qualifications:
    • Experience creating and running consistent marketing programs that can be altered and rolled out per experience
    • Entrepreneurial attitude; ongoing passion to adjust marketing strategies to stay relevant and improve performance
    • A healthy appreciation of GIFs and Black culture

Details

  • This is a fully remote role, U.S.- based role. Occasional travel may be required.
  • Candidates must be authorized to work in the U.S.
  • The annual salary range for this role is $125,000 - $145,000

To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.

Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate