Influencer Marketing Coordinator

Purpose

The Influencer Marketing Coordinator assists with our in-house Influencer Marketing program management and execution. This role is responsible for identifying potential influencers, building internal and external campaigns, monitoring and reporting on influencer activity and working on program logistics and details.

Essential Duties & Responsibilities

Responsible for the expansion and tracking of an existing influencer talent base

Work closely with the Social Media Manager to support monthly marketing campaigns and drive brand awareness

Craft original and engaging content across a social media

Assist in the development and execution of captivating content strategies across social media platforms to enhance brand visibility and engagement both internally and with third party creators.

Monitor trends and emerging platforms to drive innovative social media campaigns that resonate with target audiences

Initiate conversations, maintain contact database, assist with content creation, negotiate contracts, track performance, and foster positive, professional relationships for long-term partnerships

Research and identify influencers aligning with clients’ brand values; collaborate on campaign criteria

Source potential partnerships via Instagram, TikTok, & YouTube based on the needs of the company

Manage giveaways and contest program for various campaigns

Manage campaign tracking, budget, schedule and weekly reporting to measure ROI

Keep a pulse on trends and communicate key trends which we should participate in

All other duties as assigned

Preferred Skills

The candidate will need to be organized and well written, with a positive, can-do attitude

Bachelor's degree or certificate in Marketing/Communications, or related field a plus (or working towards degree)

Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word) + experience using Google doc

A passion for social media and knowledge of insurance content creators across all social platforms

Strong organization skills and a demonstrated ability to execute projects on time work collaboratively in a fast-paced team environment

Excellent written verbal communication skills

Proficient in Instagram, Tik Tok and YouTube platforms

Other Duties

This job descriptions is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.