Creative Marketing Producer, WTVD-TV

ABC11 Eyewitness News (WTVD), a Disney/ABC owned television station in Raleigh-Durham, North Carolina, is seeking a dynamic and dedicated content creator to join our team! As a Creative Marketing Producer, you will play a pivotal role in crafting the station's brand image, driving awareness, and growing viewership across all platforms. Your creativity, organizational skills, and ability to adapt quickly will be key to success in this role.

Responsibilities:

• Conceptualize, write, shoot, and edit news daily promos or entertainment spots tailored for specific platforms and target audiences.
• Use real-time data to analyze, optimize, and build engaging content for ABC11.
• Develop station image campaigns supported by research to enhance brand awareness and viewership.
• Work closely with digital/social producers and news producers for content marketing in digital spaces.
• Collaborate with news, programming, sales, marketing, and community engagement teams to promote station initiatives.
• Monitor the competitive landscape to identify opportunities for audience growth.
• Drive audience engagement with our outstanding brand and consistent messaging.
• Produce promotional materials under tight deadlines that are innovative, visually appealing, and aligned with ABC11’s brand marketing objectives.
  
  
  

Required Qualifications & Skills:

• Minimum two years of relevant marketing or production experience
• Proficiency and experience with camera equipment
• Experience using editing software (Adobe Premiere, Photoshop, After Effects preferred).
• Experience with digital and social publishing platforms.
• Efficient management of media.
• Strong organizational skills with various creative platforms.
• Flexibility to work during early morning or evening shifts.
  
  
  

Education:

• High School degree, Associates or Bachelor’s Degree