Manager, Social and Digital Media | Remote
Lifeway Marketing is growing and seeking a Manager, Social & Digital Media | Remote who will lead Lifeway’s omnichannel efforts around paid media and organic social strategic planning. They will assist in establishing the vision, objectives, strategies, and annual plans within each channel. This manager will also have budget responsibility over all paid media efforts and oversee a team of channel managers and strategists.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
About
Learn more about our culture at team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
Responsibilities
- Creates and executes a comprehensive paid and organic channel strategy
- Maintains laser focus on creating a holistic campaign experience that increasies revenue, generates leads and achieves low CPAs/ROAS
- Manages agency to ensure proper execution of paid media campaigns
- Defines digital marketing channel success metrics throughout the funnel
- Develops and manages high-quality reporting
- Communicates performance and insights that show progress toward programs KPI’s and recommendations for improvements
- Manages the Social & Digital media team overseeing their day-to-day responsibilites and growing them as individuals
- Work with the brand and ministry teams on creative, messaging and priorities
- Occassional travel, sometimes overnight
Qualifications
Education
Bachelors in business, Marketing or similar course of study, required
MBA, preferred
Knowledge, Skills, And Experience - Required
- Live out Lifeway’s mission and values , showing deep commitment to Kingdom work
- 5+ years of expertise managing various paid and organic omnichannel campaigns.
- Active, hands-on experience building campaigns directly in Google and Meta, required.
- Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
- Strong understanding of digital applications / platforms (e.g. mobile, web, tablet, digital and social)
- Knowledge of current and future trends in digital marketing and communications platforms and applications
- Knowledge of digital and social media analytics (e.g. web analytics platforms, such as Google Analytics, Urchin)
- Knowledge of budgetary management, metrics and reporting
- Knowledge of content management and ecommerce systems
- Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
- Demonstrated analytical and problem-solving skills; has leveraged data to drive decisions and turned results into actionable learnings.
Member or attending an evangelical Christian church
