Digital Marketing Manager

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About The Job

The Digital Marketing Manager is responsible for driving, inspiring, and influencing digital sales & marketing across the Ibero-America region. This role offers a unique opportunity for a big thinker who also relishes in staying close to the details as they develop strategic initiatives and digital marketing plans across our 12 markets. The Digital Marketing Manager will report to the Sr. Director of Marketing and be part of a diverse, passionate, high functioning team.

The Day-to-Day

• Drive digital sales and customer experience for Ibero-America Region
• Acquisition: Digital Media plans including paid search, paid social, YouTube.
• Conversion: CRO, Menu optimization
• Retention: Loyalty, CRM and other MarTech elements
• Partner with IBAC Technology Director, Global Digital Director and franchisees to align and execute the digital roadmap for each market and deploy digital business layers including, but not limited to, online ordering, loyalty, kiosks, etc.
• Partner with regional delivery aggregators to develop marketing strategies, identify market-specific opportunities and execute targeted plans to drive digital sales.
• Develop and execute omnichannel digital marketing strategies by implementing initiatives for:
• Assess and measure the effectiveness of digital advertising tactics including awareness, engagement, and conversion thru digital analytics and attributions models & tools.
• Develop strategies and guidance in operating Customer Data Platforms and their interaction with CRMs and Loyalty engines
• Lead regional digital marketing strategy to push the brand forward via breakthrough content and relevant online programs
• Actively coach and build capability of franchise digital marketing leaders with execution of campaigns including social media channel, community management, content creation, partnerships, influencer outreach initiatives, media buying guidance, etc.
• Partner with IBAC Sr. Brand Marketing Manager to ensure brand consistency across communication strategy, traditional marketing programs and digital marketing initiatives

Is This You?

• Impactful and articulate communicator with ability to conduct business (read, write and present) in fluent Spanish and English. Familiarity with Latin American culture preferred.
• Highly motivated, results-oriented, passionate brand builder and relationship- focused leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment.
• BA/BS degree in business, marketing, digital, advertising, or related field and 5+ years’ digital marketing experience in QSR/restaurant industry, CPG or marketing/advertising agency – international experience highly recommended, experience in Latin America a plus
• Experience successfully launching and/or building digital sales layers and driving significant digital sales growth
• Proven ability to leverage digital marketing tools (Google platforms, etc.) to develop and evaluate digital marketing strategies
• Track record of wins delivered in all facets of modern performance marketing (particularly digital, mobile and CRM) with an emphasis on sales-driving initiatives

Work-Hard, Play-Hard

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash,
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: ­­$130,500 to $161,280 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

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Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

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