Senior Director / VP of Marketing

Reporting into our Founders, the Marketing Director will be responsible for the Stoney Clover Lane marketing strategy and oversee the total marketing team, while partnering closely with the Creative and Digital.

Responsibilities

• Present and collaborate with co-founders in creating strategic brand & seasonal marketing strategies with a 360 approach and implementation.
• Collaborate with the Digital team to manage the Stoney Clover Lane marketing strategy across all platforms to grow brand awareness, customer acquisition and customer retention.
• Partner with Retail & Events teams to develop and execute best in class retail store event & product launches while developing programs to support & promote core Stoney Clover Lane product
• Create and oversee SCL marketing budget, including events (retail, influencer, brand, etc.), influencer gifting, etc. and execute within budget confines
• Oversee social media marketing and act as expert in new and trending social media platforms and content
• Collaborate with digital team on paid social media marketing and act as expert on social media trends and influencer strategy designed to improve the full marketing funnel
• Oversee Influencer & Community Marketing to increase brand awareness, engagement, consideration, and conversion. Develop influencer strategy that is designed to improve the full marketing funnel
• Oversee and support the strategy of social content and channel management
• Cultivate sponsorships & partnerships to help support brand events
• Partner closely with Photo Director to ensure all collateral is delivered on time and in line with marketing vision
• Responsible for the professional and personal development of the Marketing and Brand team through establishing goals, one-on-one coaching, team meetings, and career development meetings
• Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brand
• Monitor competitive brands for insights that could lead to innovations
• Monitor research for shifts in consumer behaviour
  
  

Qualifications/Requirements

• Ability to work 4 days/week in our NYC Corporate Office
• 10+ years’ of experience in the beauty or fashion industry
• At least 3 years’ managing a multidisciplinary marketing team
• Marketing knowledge across media - print, digital, & social
• Strong strategic and analytical abilities
• Extensive experience in beauty / lifestyle / fashion / retail marketing
• Demonstrates ability to maintain attention to detail while keeping overall business goals in mind.
• Ability to re-direct and prioritize based on evolving business needs.
• Has a clear understanding of and passion for the Stoney Clover Lane brand vision.
• Ability to work independently, deal with ambiguity, and meet deadlines in a fast-moving, results-driven environment